{"id":10926,"date":"2023-05-26T12:09:50","date_gmt":"2023-05-26T12:09:50","guid":{"rendered":"https:\/\/bacusevents.com\/quin-es-el-futur-dels-esdeveniments-hibrids-i-virtuals-conclusions-de-la-trobada-tech\/"},"modified":"2024-05-01T05:56:32","modified_gmt":"2024-05-01T05:56:32","slug":"quin-es-el-futur-dels-esdeveniments-hibrids-i-virtuals-conclusions-de-la-trobada-tech","status":"publish","type":"post","link":"https:\/\/bacusevents.com\/ca\/quin-es-el-futur-dels-esdeveniments-hibrids-i-virtuals-conclusions-de-la-trobada-tech\/","title":{"rendered":"Quin \u00e9s el futur dels esdeveniments h\u00edbrids i virtuals? Conclusions de la trobada Tech"},"content":{"rendered":"<div style='padding-bottom:15px; font-size:40px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Tecnologia esdeveniments virtuals Esdeveniments h\u00edbrids  <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Som conscients que a hores d&#8217;ara ja saps que els esdeveniments presencials han tornat i que s\u00f3n la primera opci\u00f3 de la majoria d&#8217;empreses i marques a l&#8217;hora d&#8217;escollir format per a les trobades. Tot i aix\u00f2, no podem oblidar que, durant dos anys els esdeveniments virtuals i m\u00e9s recentment els h\u00edbrids, ens han perm\u00e8s seguir amb la nostra activitat malgrat les restriccions. \u00c9s per aix\u00f2 que ens hem reunit amb alguns companys d&#8217;empreses de programari i apps per a esdeveniments, per con\u00e8ixer en quin moment es troben aquest tipus d&#8217;esdeveniments i aprofundir m\u00e9s sobre qu\u00e8 i com la tecnologia pot aportar al nostre sector.<\/span><\/p>\n<p><!--more--><\/p>\n<\/div><\/section>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_textblock  el_before_av_one_full  column-top-margin\" style='border-radius:0px; '><p><div  data-size='2048x2048'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6643'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-3  el_before_av_textblock  avia-builder-el-first   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='100'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-2048x2048 av_slideshow  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 57.682291666667%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents-eventos-eventosvirtuales-tecnologia.webp' width='768' height='443' title='BacusEvents-eventos-eventosvirtuales-tecnolog\u00eda' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Han participat en aquesta trobada virtual: Miquel Fortuny de Shocklogic, Alex Barber d&#8217;Eventscase, Jos\u00e9 Luis Fern\u00e1ndez d&#8217;evenTwo, Jonathan Ysaye de TechForMICE, Marcos Eguillor de Vidiv, Jos\u00e9 Aguilera d&#8217;Xpansion digital, Charlie de Redtorres, Robert Masana d&#8217;eTechSuite El Monnier.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Els esdeveniments han tornat amb m\u00e9s for\u00e7a que mai i segons hem pogut comprovar ens trobem en un moment de positivisme, amb un tancament d&#8217;any ple d&#8217;activitat. Despr\u00e9s de tantes restriccions, la presencialitat \u00e9s la joia de la corona, ja que la gent es vol veure i compartir unes copes cara a cara. Tot i aix\u00f2, els esdeveniments virtuals i h\u00edbrids no han desaparegut del tot. Ens hem assegut amb alguns representants d&#8217;empreses tecnol\u00f2giques per con\u00e8ixer de primera m\u00e0 quina \u00e9s la situaci\u00f3 actual.<\/span><\/p>\n<\/div><\/section><br \/>\n<div style='padding-bottom:15px; color:#000000;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >  Qu\u00e8 \u00e9s un esdeveniment h\u00edbrid?  <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Segurament abans de plantejar-nos si fer un esdeveniment presencial, virtual o h\u00edbrid, haur\u00edem de tenir clares quines s\u00f3n les caracter\u00edstiques de cadasc\u00fa. En aquest sentit, el format que pot portar m\u00e9s confusi\u00f3 \u00e9s l&#8217;h\u00edbrid, fins i tot entre els professionals que hi treballen hi ha certes discrep\u00e0ncies. El que s\u00ed que queda clar \u00e9s que s\u00f3n esdeveniments que combinen una part presencial amb una de virtual, per\u00f2 \u00e9s m\u00e9s complicat que aix\u00f2. Tal com planteja Marcos Eguillor de Vidiv, quan vam haver de passar als esdeveniments virtuals i h\u00edbrids, la majoria de la gent pretenia agafar els esdeveniments presencials i traslladar-los a l&#8217;\u00e0mbit digital, per\u00f2 aquests esdeveniments requereixen els seus propis codis i llenguatge.  <\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">&#8220;Un esdeveniment h\u00edbrid no \u00e9s un esdeveniment f\u00edsic retransm\u00e8s per qualsevol soluci\u00f3 tecnol\u00f2gica, necessita fer certes adaptacions&#8221;, afirma. A m\u00e9s, hi ha altres aspectes que cal tenir en compte com la durada, el contingut o la interacci\u00f3; en aquest sentit, per a Alex Barbero d&#8217;Eventscase, \u00e9s imprescindible \u201cuna relaci\u00f3 bidireccional per poder parlar d&#8217;un esdeveniment h\u00edbrid, sin\u00f3 que nom\u00e9s \u00e9s un streaming\u201d.<\/span><\/p>\n<\/div><\/section><br \/>\n<div style='padding-bottom:15px; color:#000000;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >L\u2019h\u00edbrid com a segur  <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">No obstant aix\u00f2, encara que per a ells la interacci\u00f3 \u00e9s una part fonamental que cal tenir en compte, es troben que moltes vegades, la part virtual d&#8217;un esdeveniment \u00e9s entesa com un back up. Tal com ens explica Jos\u00e9 Luis Fern\u00e1ndez d&#8217;evenTwo, si escau reben poques peticions d&#8217;esdeveniments h\u00edbrids i en molts ho veuen com una asseguran\u00e7a per si l&#8217;esdeveniment presencial fall\u00e9s d&#8217;alguna manera.  <\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">&#8220;Els assistents que acudeixen a l&#8217;esdeveniment presencial s\u00f3n com els VIPs, tenen acc\u00e9s a tota l&#8217;experi\u00e8ncia, mentre que els que es connecten en remot nom\u00e9s poden accedir a l&#8217;streaming i poc m\u00e9s (tot i que la plataforma els ofereixi m\u00e9s possibilitats)&#8221;, comenta. Coincideix amb ell Charlie de Redtorres que afirma que als h\u00edbrids \u201cs&#8217;est\u00e0 restringint la possibilitat que els que estan en remot puguin participar en el directe, nom\u00e9s veure l&#8217;streaming\u201d.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6644'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-9  el_after_av_textblock  el_before_av_heading   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-2  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow  avia-builder-el-9  el_after_av_textblock  el_before_av_heading    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 45.744680851064%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents-eventos-eventosvirtuales-tecnologia-plato-940x430.webp' width='940' height='430' title='BacusEvents-eventos-eventosvirtuales-tecnolog\u00eda plat\u00f3' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<div style='padding-bottom:15px; color:#000000;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-10  el_after_av_slideshow  el_before_av_textblock   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >  Despr\u00e9s de \u2019la febre del frec\u2019\u2026 quina \u00e9s la situaci\u00f3 per al 2023?  <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">L\u00b4opini\u00f3 d\u00b4aquesta trobada \u00e9s un\u00e0nime: els esdeveniments presencials s\u00f3n la primera opci\u00f3. De cara al 2023 preveuen que hi hagi m\u00e9s esdeveniments presencials i m\u00e9s grans, per\u00f2, Jos\u00e9 Aguilera de Xpansion digital, es mostra segur en afirmar que: \u201cl&#8217;esdeveniment h\u00edbrid o el streaming tornar\u00e0, ja sigui per crisis o retallades als pressupostos \u201d. En aquest sentit, hi ha companyies que veuen en aquests formats un aliat per a cert tipus d&#8217;esdeveniments, especialment formacions curtes, rodes de premsa o esdeveniments en qu\u00e8 preval la internacionalitzaci\u00f3 (tot i que tamb\u00e9 s&#8217;est\u00e0 utilitzant per a congressos, fires i confer\u00e8ncies de gran format) . M\u00e9s enll\u00e0 de l&#8217;aspecte econ\u00f2mic, hi ha altres factors que determinen el format que trien les empreses i s\u00f3n els objectius. En aquest sentit, Jonathan Ysaye de TechForMICE creu que \u00e9s necessari que les empreses treballin amb una planificaci\u00f3 a mitj\u00e0 termini que defineixi els formats dels propers 5 esdeveniments en funci\u00f3 dels seus objectius.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Tot i aix\u00f2, per a Fernando de Le Monnier, m\u00e9s enll\u00e0 del format, l&#8217;important \u00e9s esbrinar com la tecnologia pot millorar la interacci\u00f3 d&#8217;un esdeveniment, ja que per a ell \u201cun esdeveniment ha de ser una din\u00e0mica que generi un engagement\u201d i que, a m\u00e9s d&#8217;interactuar a nivell de poder fer preguntes en remot, tamb\u00e9 cal donar la possibilitat de compartir coneixement.<\/span><\/p>\n<\/div><\/section><br \/>\n<div style='padding-bottom:15px; color:#000000;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Els esdeveniments com a font de dades i coneixement  <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Tothom parla de la import\u00e0ncia de les dades i del mesurament de resultats, per\u00f2 realment les empreses fan casos als informes? En aquesta q\u00fcesti\u00f3 sembla haver-hi for\u00e7a consci\u00e8ncia entre tots \u201cning\u00fa es mira ni analitza res\u201d. Encara que els demanen que facin desenvolupaments per captar una dada espec\u00edfica o els demanen que les opcions per mesurar les votacions estiguin actives, al final no es descarreguen l&#8217;informe ni els demanen els resultats.  <\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">La dada m\u00e9s sol\u00b7licitada \u00e9s el tracking, que \u00e9s el temps que cada assistent ha estat connectat veient el streaming.<\/span><\/p>\n<\/div><\/section><br \/>\n<div style='padding-bottom:15px; color:#000000;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Integraci\u00f3 de la tecnologia al proc\u00e9s organitzatiu  <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Encara hi ha un gran desconeixement per part d&#8217;ag\u00e8ncies i clients del que la tecnologia pot oferir als esdeveniments, segurament per aix\u00f2, en la majoria dels casos la integraci\u00f3 tecnol\u00f2gica nom\u00e9s s&#8217;aplica durant l&#8217;esdeveniment.  <\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">En aquest sentit, parlem de l&#8217;\u00fas d&#8217;una aplicaci\u00f3 que, entre altres coses, permet registrar els assistents i fer un seguiment de l&#8217;assist\u00e8ncia, penjar el programa, etc. Per\u00f2 m\u00e9s enll\u00e0 del durant, \u00e9s estrany que el client faci servir l&#8217;app de manera pr\u00e8via a l&#8217;esdeveniment o per donar-li continu\u00eftat. Tot i aix\u00f2, Alex d&#8217;Eventscase diu que, cada vegada es troben m\u00e9s que als briefings els clients els plantegen (encara que sigui de manera superficial i poc definida) com volen que la tecnologia i la digitalitzaci\u00f3 estigui present en certs aspectes de l&#8217;esdeveniment.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6642'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-16  el_after_av_textblock  el_before_av_textblock   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-3  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 45.744680851064%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents-eventos-eventosvirtuales-tecnologia-videollamada-940x430.webp' width='940' height='430' title='BacusEvents-eventos-eventosvirtuales-tecnolog\u00eda videollamada' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Font &#8211; https:\/\/www.eventoplus.com\/articulos\/cual-es-el-futuro-de-los-eventos-hibridos-y-virtuales-conclusiones-del-encuentro-tech\/<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-18  el_after_av_one_full  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><div class='avia-button-wrap avia-button-center  avia-builder-el-19  avia-builder-el-no-sibling  '><a href='javascript: history.go(-1)'  class='avia-button   avia-icon_select-yes-left-icon avia-color-black avia-size-medium avia-position-center '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue880' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Enrere<\/span><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Som conscients que a hores d&#8217;ara ja saps que els esdeveniments presencials han tornat i que s\u00f3n la primera opci\u00f3 de la majoria d&#8217;empreses i marques a l&#8217;hora d&#8217;escollir format per a les trobades. Tot i aix\u00f2, no podem oblidar que, durant dos anys els esdeveniments virtuals i m\u00e9s recentment els h\u00edbrids, ens han perm\u00e8s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194,205,142,181],"tags":[197,206,182],"class_list":["post-10926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-ca","category-esdeveniments-virtuals","category-news-ca-2","category-tecnologia-ca","tag-digital-ca","tag-esdeveniments-virtuals","tag-tecnologia-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quin \u00e9s el futur dels esdeveniments h\u00edbrids i virtuals? 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