The emotional renaissance of the MICE sector
Barcelona is preparing for a high-voltage 2026 in the world of corporate events. The Catalan capital consolidates its international leadership as a MICE (Meetings, Incentives, Conferences & Exhibitions) epicenter, with a calendar that promises more than 400,000 attendees throughout the year.
But beyond numbers and conferences, what will make the difference will be how brands reconnect emotionally with people.
After years of transformation, the industry is no longer just about technology or logistics, but about human and experiential impact.
At Bacus Events, we believe that 2026 will not only be the year of the return of great conferences, but the year when events will once again excite, inspire and transform.
