Immersive gastronomic experiences at trade fairs
The picapica of the fairs is advancing, seeking to make the attendee live an unforgettable gastronomic experience beyond the fact of eating. To inspire you in your next fair or event we bring you two different and original gastronomic experiences: one we saw at the Salón Gourmets held at IFEMA MADRID and another one you can enjoy at IMEX Frankfurt at the end of the month.
They have caught our attention for enhancing other senses (besides taste) and conveying brand messages in a more complete way, all through immersive technology.
Tasting and traveling to Galicia at Salón Gourmets
Xuntos, Saborea Galicia presented the “Xuntos 360º Experience”, a sensory and immersive tasting that surprised visitors to the Salón Gourmets at IFEMA MADRID, taking them to the rural environment and the origin of the Galician products that they tasted in situ. Xuntos is a group of five Galician companies with the aim of promoting the gastronomic heritage of Galicia, both nationally and internationally. They will continue with this experience in other fairs due to the positive feedback they have received.
The aim is to offer a differential organoleptic proposal to enhance the user experience”.
Through virtual reality glasses they tasted the products while they traveled and learned more about their history: the Los Peperetes cannery in the Arousa estuary; to the Discarlux beef facilities; to the Airas Moniz cheese factory and meadows; and to the Pazo de la Cuesta and Pazo de Rubianes wineries, with their spectacular natural surroundings.
Catalunya, Mobile World Capital Barcelona and the Roca Brothers present “a phygital gastronomic experience” at IMEX Frankfurt. “Taste the technology” will be presented at the Catalonia stand at IMEX Frankfurt and is part of the “Feel the Technology” project, an initiative of Mobile World Capital Barcelona presented for the first time at MWC Barcelona 2023 that we told you about here.
Attendees will be able to taste a chocolate bonbon with acid flavor (lime and passion fruit ganache) created by the Roca Brothers and their Bean-to-Bar Casa Cacao chocolate shop in a scenario where digital and physical (phygital) reality converge. The latter marks the beginning of a digital journey, led by the master chocolatier of Celler de Can Roca (Damian Alsop), with virtual reality glasses that combine AR and VR. In total, 1,000 chocolates will be produced for this experience.
Source – https://www.eventoplus.com/articulos/experiencias-gastronomicas-inmersivas-en-ferias/
