Set-up time for the event was limited by the dealership’s business hours, requiring intense logistics to assemble.
The impact of the flashmob depended on the dancers’ ability to camouflage themselves among the audience. The graffiti painted in real time outdoors required rain-free weather in order to be done, so we depended on external factors to maintain the desired interactivity.

The event achieved the surprise effect through the flashmob and both the show, the music and the real-time graffiti enhanced the energetic and youthful image of the new MINI.

At the same time, the outdoor space provided a pleasant and relaxed atmosphere where customers and brand could interact.