TECHNICAL DATA SHEET

a fun idea to celebrate the entry into the Chinese market and how far they have managed to go, reliving a cult moment from the famous movie “Back to the Future”.

Customer: Novarama
Event Type: Xmans Party – Back to the Future
No. Attendees: 80 pax
Location: ROC35, Barcelona

NOVARAMA – Xmans Party – Back to the Future

For Novarama’s annual employee dinner, we are asked to create an event that conveys two concepts to the employees:

  • The launch of its products in the Chinese market
  • How far they have come since the company was founded.

For this purpose, we divided the venue into two conceptual spaces. The first one, with a Chinese theme, offered fusion gastronomy.

The second, under the concept Back to the future, where attendees were part of a journey through time that took them to the beginnings of video games, the arcade machine.

A rotation of activities were carried out, led by Doc Emmett Brown himself, but not before getting into our time machine: the famous DeLorean from the movie.