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TECHNICAL DATA SHEET

Wallbox, a leading brand in electric chargers for cars asks us again to make another stand for the Automobile fair in Barcelona. Continuing with the same line of the previous fair, but taking into account that the target audience changes, since this fair has two days for professionals and press and nine days for the general public. We now have a B2C visitor.

Customer: Wallbox
Type of Event: Trade Fair Stand
No. Attendees: —
Location: Fira de Barcelona, Barcelona

WALLBOX – Barcelona Auto Show. Stand

We designed a booth where visitors could clearly distinguish two zones by type of chargers, HOME and PUBLIC CHARGE. Generating a HOME zone represented by wood, a profile of a house, a curtain with furniture and plants, to give the warmth of home. The loaders of this type were located in this area.

On the other hand, in the most direct part to the visitor, we created a parking area, simulating parking spaces, with the chargers that are offered in this area as the user would find it. We also had a storage room at the back, for convenience and without interfering with the dynamics of the stand.

On the other hand, during the busiest days, we placed a photocall 360 being a total success in influx and generating queues to enjoy this fun souvenir. The photocall was customized with brand gadgets, and a hashtag was created to have an impact on social networks.

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