Choosing a corporate event is no longer a matter of format
In 2026, many companies are still asking the same question:
“What kind of corporate event should we do?”
And yet, that is not the right question.
The real issue is different:
What does your company really need right now?
Because not all corporate events serve the same purpose, nor do they all generate the same impact on people, culture or results.
The most common mistake: starting with the format
One of the most common mistakes is to first decide what kind of event to do:
a family day, a kick off, a celebration, a fair…
When in fact, the order should be the opposite:
Define the objective
Understanding people
Designing the right format
In 2026, the corporate events that work are the ones that respond to a specific need, not the ones that are done “just because”.
If you are looking for cohesion and bonding → Family Day.
When the objective is:
to reinforce the pride of belonging
humanizing the company
connecting employees and families
improving the internal climate
A well-designed Family Day is one of the most powerful tools.
It is not about meaningless activities, but about creating a coherent, caring family experience aligned with the company’s values.
- Ideal for companies that want to take care of their team from an emotional point of view.
If you are looking for focus, energy and alignment → Corporate Kick Off.
When the company needs:
to start a new stage
align teams
transmitting vision and objectives
generating shared energy
The corporate Kick Off is the right format.
In 2026, kick-offs that work are no longer long, dense meetings, but dynamic, well-structured experiences with a clear narrative.
- Perfect for times of change, growth or new challenges.
If you are celebrating a milestone → Company anniversary.
Celebrating a company’s birthday is not just a number.
It is a unique opportunity to:
tell a story
recognize the road traveled
reinforcing brand identity
looking to the future with meaning
A well-planned company anniversary event turns a milestone into a memorable experience for the team as well as for customers or collaborators.
- Ideal for companies that want to showcase their track record.
If you are looking for visibility and positioning → Trade fairs and stands.
When the objective is:
stand out from the competition
attract customers
to reinforce brand positioning
The corporate event takes the form of a booth or trade show presence.
In 2026, functioning booths are no longer showcases, but experiences:
spaces that tell a story, generate interaction and leave memories.
- Key for companies with commercial and brand focus.
The key in 2026: choosing with intention
The right type of corporate event does not depend on fashions, but on context.
Before deciding, you should ask yourself these questions:
What do we want to provoke in people?
What is the company’s current situation?
What message do we need to convey?
What memory do we want to leave?
When these answers are clear, the format appears by itself.
Meaningful corporate events
At Bacus Events we believe that a corporate event should never be done “just to comply”.
Must have:
a clear objective
a coherent design
a carefully crafted experience
and impeccable execution
Because events happen.
But what is lived… remains.
