The confinement due to the COVID-19 pandemic that 2020 has forced us to comply with for more than two months has brought with it new scenarios for brands, which have been forced to reinvent themselves and adapt to the new times. During this time we have seen the birth of a new era of events: […]

It’s no secret that immersive experiences are all the rage. More and more spaces are betting on offering a service that is not only enjoyed with the view, but also stimulates the 5 senses. This is the case of the new addition to Madrid’s immersive spaces: Museum of Dreamers, an experiential museum where attendees will […]

After several articles in which we have broken down some of the most important trends in the audiovisual sector, we close this series on technological elements that we saw at ISE talking about immersion.

We are aware that by now you know that face-to-face events are back and that they are the first choice of most companies and brands when it comes to choosing a format for their meetings. However, we cannot forget that, for two years, virtual and more recently hybrid events have allowed us to continue our […]

The picapica of the fairs is advancing, seeking to make the attendee live an unforgettable gastronomic experience beyond the fact of eating. To inspire you in your next fair or event we bring you two different and original gastronomic experiences: one we saw at the Salón Gourmets held at IFEMA MADRID and another one you […]

Through this immersive experience, the space offers the possibility of creating a wide variety of virtual environments, completely adapted to the needs of each corporate event.

The first congress in Spain on metaverse, web 3.0, Virtual Reality and Augmented Reality makes it clear that the virtual is still going strong and that those of us who are dedicated to events cannot lose sight of it and must be alert to new developments (even if the face to face triumphs …). We […]

Wildbytes puts the avatar of Galician musician Sen Senra to sing his latest release for Pull&Bear Digital Show, an augmented reality experience with which the brand has presented its new flagship store.