The emotional renaissance of the MICE sector

Barcelona is preparing for a high-voltage 2026 in the world of corporate events. The Catalan capital consolidates its international leadership as a MICE (Meetings, Incentives, Conferences & Exhibitions) epicenter, with a calendar that promises more than 400,000 attendees throughout the year.

But beyond numbers and conferences, what will make the difference will be how brands reconnect emotionally with people.
After years of transformation, the industry is no longer just about technology or logistics, but about human and experiential impact.

At Bacus Events, we believe that 2026 will not only be the year of the return of great conferences, but the year when events will once again excite, inspire and transform.

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The impact of COVID-19 on the MICE sector

The corporate events and MICE (Meetings, Incentives, Conferences & Exhibitions) tourism sector underwent a radical transformation as a result of the pandemic. For months, the only way to maintain communication was through digital means: webinars, streaming platforms, virtual meetings… The urgent thing was to maintain contact, even if the human warmth and magic of face-to-face meetings was lost.

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Christmas is the perfect time to thank employees for their efforts throughout the year and to reinforce the feeling of belonging to the company. More and more companies in Barcelona, Catalonia and Madrid rely on organizing a corporate Christmas event that goes far beyond the typical company dinner.

At Bacus Events we design memorable experiences that combine emotions, creativity and fun, always adapted to the values and objectives of each company.

Why organize a Christmas event for your company?

  • Motivation and recognition: teams feel that their work is valued.

  • Internal cohesion: strengthens the relationship between colleagues and different departments.

  • Brand image: a well-organized party conveys professionalism and care for people.

  • Shared memories: moments that unite and that employees look back on with enthusiasm.

Trends in Christmas events 2025

  • Immersive experiences with surprising themes.
  • Unique and customized spaces for each company.
  • Integration of technology and visual shows.
  • Participatory activities that make each employee feel like a protagonist.

Why choose Bacus Events?

With over 30 years of experience and 4 Eventoplus awards (including Best Event of the Year and Best Agency of the Year), we know how to turn a corporate celebration into an unforgettable experience.

We create tailor-made projects, from intimate parties for small teams to large celebrations for multinationals. We always take care of every detail: creative concept, space, scenery, artists, technology, production and logistics.

Book your Christmas event now

The calendar of venues and suppliers for December is filling up fast. If you want your company to experience a unique Christmas event in 2025, now is the time to start planning.

Contact Bacus Events and find out how we can design together the best Christmas experience for your team.

Family Day has become one of the most powerful tools for companies to reinforce team motivation and strengthen ties with employees’ families. In Barcelona, more and more companies are opting for this type of event that combines leisure, entertainment and participatory activities. But how to organize a truly unforgettable Family Day?

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Javier Aranda takes another step forward in his gastronomic universe, this time with the launch of his new business line: Javier Aranda Eventos. The brand debuted with an international event in Milan held in the ‘Marmo Arredo’ showroom. The Michelin Star chef has made a showcooking and has offered a catering to the 100 attendees […]

Immersive, interconnected, social, limitless… the metaverse never ceases to amaze. Entering the metaverse and discovering the features that make this virtual world unique is becoming easier and easier. Would you like to know why everyone is talking about the metaverse and what you can find when you access it? Do not miss the details of […]

A transformative element has burst onto the growth path of contemporary technology: the metaverse. It has also attracted the attention of investors and companies. It is true that the “virtual world” represented by the metaverse is still taking the first steps of the many to come, but at great speed and with an aspiration of […]

When requesting the organization of an event, it is important that the company that is going to organize everything makes it very clear to us how it is going to organize everything. For everything to be perfect, the base must be well structured. And to know if it has a basis, it is important that […]

Event planners have superpowers, i.e. skills that make them different and special and help them stand out professionally and deal with the complexities that every good event planner has to overcome. What are these superpowers?

The world of events is constantly evolving to adapt to the new times by using new tools and the latest technology that make life easier for both organizers and participants, who thanks to them become a more active part of the event.