However, there are several factors that can contribute directly to the attendees’ experience and that, of course, must be taken into account in the organizational process. Take note!

Recently we experienced how a summer storm not only destroyed more than one festival and several events on the Costa Blanca, but, unfortunately for everyone, resulted in several casualties and one death. We are talking about the Medusa Festival, where a gale threw part of the stage structure against the audience.

For issues such as this, it is essential to know the weather forecast well and act with caution: it is always better to cancel or postpone a concert than to end up evacuating thousands of people and risking everyone’s safety.

And not only referring to the aspects mentioned above, but also to all the security involved in a large event with thousands of attendees: security at the entrances, control during the event, emergency points with medical personnel, security in the infrastructure or having a well-defined emergency plan for all kinds of incidents: remember the catastrophe in Madrid Arena or the tragedy in the Bataclan hall (Paris). Always be prepared for any event that may jeopardize the safety of the attendees and minimize the risk.

Shifting to more banal aspects than the security of a festival, it is also interesting to consider the potential offered by social networks. With a good communication strategy, social media can skyrocket a festival’s brand. How? Offering not only a good poster, but also an attractive image and good communication management. One of the main ways to create engagement is to give your audience what they want, interact with them, create expectation…

A very good example of a good communication strategy in social networks is Rosalía with her Motomami tour. Singing for the first time and live a completely new song, ‘despechá’, she managed to viralize the song before even releasing it officially. And not only that, the artist has already released a live track on the platform where she is reaping the most success: TikTok. The trick? Rosalía knows her audience well, where they are and how to please them, so she squeezes out their potential to the max by creating her own memes, viralizing her music and getting everyone humming her music all the time.

We have possibly reached one of the key points to ensure the proper functioning of a festival or concert: hiring competent staff. And to do so, it is important to look for personnel not only with experience, but also with specific training in music event management. This is the main objective of the Expert in Music Event Management: to train professionals with a complete knowledge of the operation of a festival or concert: sponsorship, staging, marketing, communication, record companies, hospitality… are just some of the many modules and topics covered by this degree.

In addition, multiple internships at various concerts and festivals prepare the students not only in theory but also in practice.

And here comes possibly one of the most complicated parts of any event and where the event manager has to bring out all his creativity and temperance to succeed. In a concert or music festival there are many unforeseen events that can occur, from the artist failing or suffering a live accident, to the bars running out of ice, to any security or weather problem that may arise, such as those mentioned above.
Imagine for a moment having to make important decisions whose results will affect thousands of people and having to make them immediately, sounds like a nightmare, doesn’t it? Therefore, one of the main characteristics of a good organizer is good contingency management. Absolutely every unforeseen event must have been contemplated by the organizing team and at least one possible solution must be offered.

As they say in the trade, even the unexpected has to be planned for!

Source – https://www.protocoloimep.com/articulos/5-cosas-debes-saber-antes-organizar-festival/

Primavera Sound has been expanding and sophisticating its gastronomic offer with the aim of demonstrating what not so long ago seemed a chimera, a lost battle: that at a music festival you can eat (very) well.

The catering line-up presented by Primmmavera, the festival’s restaurant area, assimilates the same criteria as its musical counterpart, presenting a wide range of gastronomic trends and genres. And the truth is that festival food has long since ceased to be the sad, chewy-textured cheese and pork loin: here there will be something for everyone.

So, what’s for lunch? The alliance between Primavera Sound and Verbena Foodie Events offers a very extensive menu in which tradition, new trends, proximity and multiculturalism coexist. A brief summary of the gastronomic journey: From the kebabs and falafels of Kebab on Tour to the reinvention of the British emblem of The Fish and Chips Shop, passing through the onigiris of Omu, the Hawaiian bowls of Hula Poke and Poke Si, the Lebanese cuisine of Makan, the Asian-Catalan fusion of Casa Xica or the transoceanic proposals brought by Cor de Agave and Cal Pastor from Mexico, Ceviche 103 and Lúcuma y Camote from Peru and La Cachapera from Venezuela.

There will also be options for food intolerances and vegetarians, with 100% gluten-free outlets such as M2 or authentic vegan institutions such as Rasoterra, and vegan (and square!) donuts from CUVO.

A hamburger? Those of La Porca. Or those of Vicio, of course, the phenomenon of the season if we are talking about meat between loaves. A pizza? Grosso Napoletano, internationally awarded Neapolitan pizza oven. More ways to enjoy eating with your hands? Piel de Gallina’s fried chicken, Malvón’s empanadas or Santerra’s five-star croquettes. A sweet to top it off? Paralelo Gelato’s cult ice creams, or Cookona’s cookies.

The festival has worked one more year to be environmentally friendly with compostable cutlery and crockery, while betting on seasonal and proximity products to reduce the environmental impact. And to multiply the social impact, the Banc dels Aliments Foundation will recover the surplus food from each day and redistribute it to people in need, and the non-profit cooperative Abarka will bring its African gastronomy closer, giving job opportunities to migrants and racialized people.

Source – https://www.timeout.es/barcelona/es/noticias/asi-se-comera-en-el-primavera-sound-053122