2026: the year when companies are no longer looking for events, but for experiences that leave an impression

, ,

2026 starts with a clear idea: it is no longer enough to simply hold events.

The beginning of 2026 confirms something that the corporate events industry has been sensing for some time:
companies have stopped looking for “events” and have started looking for meaningful experiences.

After years of change, adaptation and learning, brands today understand that bringing together their team, their customers or their collaborators is not a formality. It is an opportunity.
An opportunity to connect, excite and build culture.

Read more

/by

The events sector in Spain in 2025: when brands seek experiences to remember

, , ,

The year 2025 has confirmed something that we at Bacus Events have been noticing for some time: the events sector in Spain is not only growing, it is evolving. Companies are no longer looking to simply organize an event; they are looking to create memorable experiences, able to excite, connect and leave a real mark on people.

After a 2024 of clear recovery and dynamism, 2025 consolidates itself as the year in which corporate events are transformed into authentic brand experiences.

Read more

/by

Corporate events in Barcelona: the trends that will mark 2025

Barcelona has established itself as one of the world capitals of corporate events. Its climate, hotel network, international connectivity and the creativity of its suppliers make the city a point of reference for national and international companies looking to surprise with their meetings. But what are the trends that will set the course for events in 2025? Below, we explore the keys that are already transforming the MICE sector.

Read more

/by

Javier Aranda (Michelin star chef) launches his new line of products for events.

, , ,

Javier Aranda takes another step forward in his gastronomic universe, this time with the launch of his new business line: Javier Aranda Eventos. The brand debuted with an international event in Milan held in the ‘Marmo Arredo’ showroom. The Michelin Star chef has made a showcooking and has offered a catering to the 100 attendees […]

Read more
/by

The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one?

, , ,

Círculo Fortuny, the most representative association of the high-end in Spain, organized its emblematic ‘Fortuny Day’ around the new channels.

Read more
/by

10 basic characteristics of the metaverse

, , ,

Immersive, interconnected, social, limitless… the metaverse never ceases to amaze. Entering the metaverse and discovering the features that make this virtual world unique is becoming easier and easier. Would you like to know why everyone is talking about the metaverse and what you can find when you access it? Do not miss the details of […]

Read more
/by

The metaverse and the organization of events: a new era

, , , ,

A transformative element has burst onto the growth path of contemporary technology: the metaverse. It has also attracted the attention of investors and companies. It is true that the “virtual world” represented by the metaverse is still taking the first steps of the many to come, but at great speed and with an aspiration of […]

Read more
/by

What information to request from an event planning company

, , , ,

When requesting the organization of an event, it is important that the company that is going to organize everything makes it very clear to us how it is going to organize everything. For everything to be perfect, the base must be well structured. And to know if it has a basis, it is important that […]

Read more
/by

The 4 superpowers of an event planner

,

Event planners have superpowers, i.e. skills that make them different and special and help them stand out professionally and deal with the complexities that every good event planner has to overcome. What are these superpowers?

Read more
/by

New trends in event organization

, ,

The world of events is constantly evolving to adapt to the new times by using new tools and the latest technology that make life easier for both organizers and participants, who thanks to them become a more active part of the event.

Read more
/by