The Larra space in Madrid hosted more than 120 guests, including artists, musicians, photographers and influencers. El Baúl de las Piqué drew on the essence of the French brand’s new fragrance to create what they call an urban and inclusive event.

The decoration was inspired by skateboarding and parkour, with light boxes that gave prominence to the brand’s visuals, as well as a large projection screen of more than 8m long and almost 5m high. In short, a decoration AF (Highly Photographable) and very much in line with the image and philosophy of the new Givenchy Gentleman.

The parkour referent Shifer, as well as skateboarder and Olympian Danny León were also present. The show combined both disciplines in a show energized by the renowned DJs Mygal and Drea, who made all the brand’s followers dance.

In addition, the agency tells us that it was an event only suitable for the brave. “Brave people whose pulse did not tremble to put themselves in the hands of our tattoo artist Alejandra (@mars.arts) and take a souvenir of the event, for life”.

Guests not only received the lauded fragrance, they were also able to take home personalized mini skateboard key chains by graffiti artist and muralist, Done (@done_street2home).

Source – https://www.eventoplus.com/casos/givenchy-presenta-nuevo-perfume-entre-skates-y-tatuajes/

Since the two brands partnered in 2018 their collaborations have been on par with industry demand.

Inspired by the creation of La Bouteille Noire, Bugatti and Champagne Carbon unveil La Bouteille Sur Mesure and the handmade champagne case.

“These highly individualized and luxurious bottles will be the perfect complement to every customer’s hypercar,” said Wiebke Ståhl, CEO of Bugatti International.

150 hours of craftsmanship have resulted in a 15-liter carbon-fiber bottle, tucked inside a case inspired by La Car Noire and the sophisticated Type 57 SC Atlantic.

The bottle sits on an illuminated base on the inside, covered by a fine Havana Brown leather.

Case made of 314 individual sheets of pre-impregnated carbon fiber.

The technology inside includes an automatic solid-state thermodynamic cooling cell, along with 14 high-end fans that circulate cool air inside the housing. This ensures that the contents are kept at the optimum temperature.

By pressing a stainless steel button, you can open and close the case doors, adorned with a piece of laser-cut aluminum, imitating the Type 57SC Atlantic’s center fin.

The case, the bottle and the wine are customizable. Like the company’s own cars, various elements, including exterior and interior colors, can be chosen by customers. In this way, a tailor-made design will be created for your Bugatti.

Customers can customize the box, the carbon fiber bottle and the wine it contains.

Source – The latest collaboration between Bugatti and Champagne Carbon features a handcrafted Champagne Carbon fiber bottle inside a sculptural case.