The Vogue Diploma in Event Creation and Management in collaboration with Universidad Carlos III de Madrid (9 credits) is a course in which students acquire a complete vision of the event process: from the strategic communication plan to the briefing, from pre-production to execution, measurement and evaluation of results, as well as the realization of their own project.

All of this is taught by university professors in the disciplines covered and by the most respected professionals working in communication, marketing and in the creation, planning and production of events.

Students will learn the key phases and tools for designing a communication strategy that includes events, as well as how to successfully create and manage this new way of communicating, which generates emotional links that make a difference with the competition.

For whom

For marketing and communication professionals who wish to improve and expand their skills in the field of event planning, creation and organization.
For people interested in this sector who wish to orient their career towards communication and events.

The program is divided into 6 content modules, including workshops and a final paper:

Module 1. Core subjects. In this module, students will develop the basic competencies for the development of the profession. It includes subjects of strategic and business vision, as well as communication, planning and protocol.

Module 2. Specific subjects. The pecualities of each type of event will be studied in detail, which will be key to advise the future client in the most appropriate way.

Module 3. Cross-cutting subjects. The contents of this module are aimed at getting to know each of the agents and suppliers involved in the process of creating, planning and executing an event.

Module 4. Seminars and master classes. Students will learn first-hand about their professional future, thanks to the participation of great professionals of the sector.

Module 5. Workshops. Through practical workshops, students will be able to face the real problems that are solved daily in the organization of events.

Module 6. Final work. Students will be exposed to a practical case, which they will have to solve with the technical and creative skills learned during the Diploma.

Theoretical classes combined with professional lectures, and an important practical part in which a project will be developed to apply all the knowledge and tools of the course. The work will be judged by a panel of distinguished professionals and professors.

Visits to professionals and events (outside school hours).

Career opportunities

Responsible for events in communication and public relations agencies.

Freelance for brands and individuals.

Public relations for private companies and government agencies.

Source – https://www.condenastcollege.es/cursos-y-masters/diplomas/articulos/diploma-vogue-de-creacion-y-direccion-de-eventos/23