New scenarios, new professions: Virtual Event Manager
The confinement due to the COVID-19 pandemic that 2020 has forced us to comply with for more than two months has brought with it new scenarios for brands, which have been forced to reinvent themselves and adapt to the new times. During this time we have seen the birth of a new era of events: virtual events, which have become a protagonist in the leisure, culture and education of – especially – the first weeks of home isolation.
In this way, and despite the fact that de-escalation has already started to fill the streets, we are sure that virtual events have come on strong and are going to stay with us for a long, long time. This is also the opinion of EventoPlus, which believes that this change has brought with it the consolidation of a professional figure in the events sector:
The (mandatory) change that we have been subjected to in recent months in our industry, has led to an increasing demand for the figure of the virtual event manager.
Virtual Event Manager
We take a look at this interesting professional figure from whom EventoPlus has drawn its talents:
Follow the rundown to the letter
One of the main keys of a virtual event is its short duration, since retaining users through their screens becomes a difficult task. Therefore, as a virtual event organizer, it is essential to be organized and follow the event schedule to the letter. Special mention should be made of webinars and speakers: their presentations should not last more than 45 minutes -at the most- if we do not want to lose our attendees.
Temperance
A virtual event manager must be a true sensei of moderation. In virtual events, you need a great capacity to react because you have very little margin. It is essential, therefore, to have the ability to know how to get out of uncomfortable situations and to do so immediately.
Ability to convey what you need
Being a good communicator, both in form and time, is a must for this type of professional. In cyberspace we have little time to capture attention and the virtual event manager must do it in the right way and in the shortest time possible.
Natural born lighteners
A virtual event organizer must have a special art to get in a hurry in a graceful or elegant way. It is very common for speakers to run out of time and it is the event manager’s task to “force” them to lighten up, always in a diplomatic way.
Team Dream
A virtual event manager must have many gifts, but it is also strictly essential to have a good team behind the event to generate attractive content or a good technical team to synchronize the presentations.
Being proactive
Technology is constantly evolving and it is essential not to be afraid of trying new platforms or, in general, new formats to attract the user’s attention.
Always up to date with the latest news
Finally, this type of professional must be tireless seekers of new developments in the virtual world. Surfing the net is basically their lifestyle.
Source – https://www.protocoloimep.com/organizacion-de-eventos/virtual-event-manager/
