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TECHNICAL DATA SHEET

Media Markt managers’ meeting to present the new advertising campaign claim – Todos queremos Todo (We all want everything).

Customer: Media Markt
Type of Event: MM Managers Meeting
No. Attendees: 150 pax
Location: Pinto, Madrid

MEDIA MARKT – We All Want Everything

Following the Claim of the new advertising campaign of the brand – Todos queremos Todo – we have managed to transform a completely empty space as was the new warehouse in Pinto in a multifunctional space that has left
the attendees speechless. After the presentation of the campaign in a limited area with a curtain system, through a game of mentalism, the attendees were asked to answer different questions:

– Where do you want to be?
– What would you like to eat?
– What would you like to do?
– What music would you like to listen to?

Thanks to the mentalism system, each answer opened one side of the curtain, revealing a different area:

– a beach with 27,000 kilos of sand
– a food court of the world
– a clandestine casino
– a stage that gave way, at the end of the event, to a concert by an iconic Queen band – playing the song chosen for the campaign.

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