ARENA – Catwalk product presentation
Creative idea
We wanted to break away from the conventional fashion runway, creating a story based on the life of an athlete, who since she was a child dreams of becoming an Olympic champion.
This girl was the protagonist of a story where various artists, acrobats and models, together with the brand’s materials, evolved until she became a professional swimmer and achieved her goal of competing in the Olympic Games, the dream of every athlete.
For the presentation of the different models we had the help of a complete dance company, professional models, artists, acrobats and athletes of different arts such as Combined Forces, Swimming, Synchronized, among other professional artists.
Challenge
Result
