Fairs and Stands archivos - Bacus Events - Creación y Organización de Eventos

08-WALLBOX – Barcelona Auto Show. Stand

Valentina — Wed, 17 May 2023 10:40:35 +0000

TECHNICAL DATA SHEET

Wallbox, a leading brand in electric chargers for cars asks us again to make another stand for the Automobile fair in Barcelona. Continuing with the same line of the previous fair, but taking into account that the target audience changes, since this fair has two days for professionals and press and nine days for the general public. We now have a B2C visitor.

Customer: Wallbox
Type of Event: Trade Fair Stand
No. Attendees: —
Location: Fira de Barcelona, Barcelona

WALLBOX – Barcelona Auto Show. Stand

Creative idea

We designed a booth where visitors could clearly distinguish two zones by type of chargers, HOME and PUBLIC CHARGE. Generating a HOME zone represented by wood, a profile of a house, a curtain with furniture and plants, to give the warmth of home. The loaders of this type were located in this area.

On the other hand, in the most direct part to the visitor, we created a parking area, simulating parking spaces, with the chargers that are offered in this area as the user would find it. We also had a storage room at the back, for convenience and without interfering with the dynamics of the stand.

On the other hand, during the busiest days, we placed a photocall 360 being a total success in influx and generating queues to enjoy this fun souvenir. The photocall was customized with brand gadgets, and a hashtag was created to have an impact on social networks.

Challenge

To create a stand that meets their needs, reusing part of the elements already built in previous fairs to give continuity to their philosophy and company policy of sustainability and with the handicap of not being able to make any type of anchoring, rigging in ceilings, as well as not being able to block the visual to other adjacent stands.

In addition to trying to stand out as much as possible, rivaling the neighboring stands of major automotive brands, which are usually hundreds of square meters.

Result

Wallbox had for the first time its presence in a car show where most of the public attending was the general public, B2C.

A brand presence was given, standing out among all the automobile brands, being the only one to offer electric car chargers, as a complement to the visitor who was considering the purchase of an electric vehicle.

In addition, several interviews were conducted for various media outlets, providing relevant publicity for the brand.

Demonstrated once again, the return on investment.

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La entrada 08-WALLBOX – Barcelona Auto Show. Stand se publicó primero en Bacus Events - Creación y Organización de Eventos.

17-BAYWA – Tektonica Lisbon Fair. Stand

Valentina — Thu, 11 May 2023 17:00:44 +0000

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TECHNICAL DATA SHEET

Baywa, the world’s top brand in the distribution of photovoltaic panels, building structures, e.mobility chargers, as well as all the support services applied to each area, asked us to create a stand for the Tektónica construction fair in Lisbon, where they could exhibit each of their areas of action with their products.

Client: Bay_Wa
Type of Event: Trade Fair Stand
No. Attendees: —
Location: Lisbon, Portugal

BAYWA – Tektonica Lisbon Fair. Stand

Creative idea

We designed a booth where visitors could clearly distinguish the different zones by product type, photovoltaic modules, inverters, mounting systems and e-mobility.

Generating a mostly open area, where several modules exhibited their products in a close way, to give the customer direct access to each item. And having a touch screen, where you can make demos of how your online store works. Its colors were combined with the qualities of wood on the floor, firm walls and a bar area to offer a moment of relaxation to the client, generating the closeness and comfort of the brand.

Challenge

Result

Baywa was very satisfied with the affluence of clients at the stand, both during the professional days, and was able to consolidate clients and close new agreements. And on the other hand, on general public days we achieved a positive impact of the choices that Baywa can make for the user and family profile.

This was the first time that the brand attended this fair, and the impact has exceeded the objectives set.

Back

Recent events

07-NOVARAMA - Summer Party 2022

08-WALLBOX - Barcelona Auto Show. Stand

25-MOTOR MUNICH - Presentation BMW S3

17-BAYWA - Tektonica Lisbon Fair. Stand

La entrada 17-BAYWA – Tektonica Lisbon Fair. Stand se publicó primero en Bacus Events - Creación y Organización de Eventos.

27-WALLBOX – Feria Gerena Madrid. Stand

Valentina — Thu, 11 May 2023 16:37:31 +0000

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TECHNICAL DATA SHEET

Wallbox, a leading brand in electric chargers for cars, asked us to create a stand for the most important fair of renewable energies in Spain, where we could show the different models of chargers within the 3 categories they have and aimed at a professional type of visitor.

Customer: Wallbox
Type of Event: Trade Fair Stand
No. Attendees: —
Location: IFEMA, Madrid

WALLBOX – Feria Gerena Madrid. Stand

Creative idea

We designed a booth where visitors could clearly distinguish the different zones by type of chargers, HOME, BUSINESS and PUBLIC CHARGE.

Generating walls at a height of 6m in order to solve the problem of not being able to fly hanging structures. We impacted with ECO logos in wood with LED lighting around the perimeter, and played a lot with the qualities of wood on the floor, walls and natural plants to always give a natural and close image.

Challenge

Result

Wallbox exceeded its target in leads at the fair, having a direct sales impact on the sales team, generating queues of customers who required the attention of the sales representatives.

Being a Catalan brand, the stand was visited by personalities and politicians such as Begoña Villacís, deputy mayor of Madrid and executive member of Ciudadanos, as well as the Minister of Energy and Environment, Teresa Ribera.

Demonstrated once again, the return on investment.

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