Product Presentation archivos - Bacus Events - Creación y Organización de Eventos

25-MOTOR MUNICH – Presentation BMW S3

Valentina — Tue, 16 May 2023 05:40:47 +0000

TECHNICAL DATA SHEET

Presentation to press and VIP customers of the new BMW S3 ranges.

Client: Motor Munich BMW
Type of event: Product presentation
No. Attendees: 550 pax
Date: February 2012
Location: Hotel W, Barcelona

MOTOR MUNICH – Presentation BMW S3

Creative idea

Under the slogan “Motor Munich Conquers the Sky” a BMW S3 flew over the beaches of Barcelona hanging from a Helicopter, and arriving at the Hotel for its subsequent presentation at night. At the same time and under the official brand slogan “Alma de Ganador”, an exclusive video was created for the event and presentation of the three product ranges.

The video was created by merging images from BMW’s advertising campaign, the morning flight of the car and impact images, all without showing the full vehicle at any point, which was finally presented by uncovering the three BMW S3 ranges on display in the W Hotel lounge.

Challenge

Flight and recording of the vehicle, for which it was necessary to hire two helicopters and a video and photography team for extreme sports, special insurance and permits from different institutions for the development of the project.

Flight and recording of the vehicle, for which it was necessary to hire two helicopters and a video and photography team for extreme sports, special insurance and permits from different institutions for the development of the project.

The success of the event was such that five hours before the event it was necessary to hire adjoining rooms and double the catering, as the number of guests increased from 250 to 550.

The collaboration of the W Hotel was decisive in incorporating all the last minute confirmations.

Result

The impact of the event on the notoriety of the client was such that one year later the video of the event continues to be one of the most viewed on the network and the brand itself internationally considered the presentation as the best of the brand that year.

The BMW S3 Presentation for Motormunich has won the Eventoplus 2013 Award for the best Product Presentation in 2012.

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07-NOVARAMA - Summer Party 2022

08-WALLBOX - Barcelona Auto Show. Stand

25-MOTOR MUNICH - Presentation BMW S3

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La entrada 25-MOTOR MUNICH – Presentation BMW S3 se publicó primero en Bacus Events - Creación y Organización de Eventos.

18-MOTOR MUNICH – Presentation MINI BMW

Valentina — Tue, 11 Apr 2023 05:47:47 +0000

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TECHNICAL DATA SHEET

Presentation to VIP customers of the new MINI through an event in line with the values of the product.

Client: Motor Munich BMW
Type of event: Product presentation
No. Attendees: 100 pax
Location: Motor Munich Dealership Sant Cugat del Vallès

MOTOR MUNICH – Presentation MINI BMW

Creative idea

The event played with the fresh, energetic and young image of the MINI to be presented to propose a flashmob, with a lot of rhythm and ability to impact the public. The main show, along with the setting and catering were geared towards the desired impact.

Challenge

Set-up time for the event was limited by the dealership’s business hours, requiring intense logistics to assemble.
The impact of the flashmob depended on the dancers’ ability to camouflage themselves among the audience. The graffiti painted in real time outdoors required rain-free weather in order to be done, so we depended on external factors to maintain the desired interactivity.

Result

Back

Recent events

07-NOVARAMA - Summer Party 2022

08-WALLBOX - Barcelona Auto Show. Stand

25-MOTOR MUNICH - Presentation BMW S3

17-BAYWA - Tektonica Lisbon Fair. Stand

La entrada 18-MOTOR MUNICH – Presentation MINI BMW se publicó primero en Bacus Events - Creación y Organización de Eventos.

05-ARENA – Catwalk product presentation

Valentina — Mon, 05 Oct 2020 14:12:32 +0000

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TECHNICAL DATA SHEET

Presentation of the new 2016 collection of sportswear for the Arena brand.

Client: Arena
Type of event: Product presentation runway
No. Attendees: 100 pax
Location: Hotel Villa Cortés, Arona Tenerife

ARENA – Catwalk product presentation

Creative idea

We wanted to break away from the conventional fashion runway, creating a story based on the life of an athlete, who since she was a child dreams of becoming an Olympic champion.

This girl was the protagonist of a story where various artists, acrobats and models, together with the brand’s materials, evolved until she became a professional swimmer and achieved her goal of competing in the Olympic Games, the dream of every athlete.

For the presentation of the different models we had the help of a complete dance company, professional models, artists, acrobats and athletes of different arts such as Combined Forces, Swimming, Synchronized, among other professional artists.

Challenge

Once again, we challenged the laws of nature, transforming a natural seawater pool into a fantastic fashion runway. This infrastructure was a great challenge, since during the assembly the sea ended up flooding the area, and professional divers had to be hired to finish the assembly. In addition to the catwalk, a set design was created with a triple screen on which to project images of the brand that complemented the story that was happening during the action.

It was a great challenge for the management, due to the large number of models, artists and actions that took place on stage at any given moment. This action was held for about 100 guests, being the official presentation of the new collection of the brand that would be present at the next Olympic Games in Rio de Janeiro 2016.

Result

The event was a great success in terms of attendance and impact.

Bacus Events organized, produced and executed this high-level event showcasing the sports equipment in a totally groundbreaking way, in a unique location with a catwalk and scenography over an unbeatable background landscape, the ocean.

An unforgettable show recognized by many of those present as the brand’s best presentation to date.

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Recent events

07-NOVARAMA - Summer Party 2022

08-WALLBOX - Barcelona Auto Show. Stand

25-MOTOR MUNICH - Presentation BMW S3

17-BAYWA - Tektonica Lisbon Fair. Stand

La entrada 05-ARENA – Catwalk product presentation se publicó primero en Bacus Events - Creación y Organización de Eventos.

12-ONE FASHION GLOBAL – International Event and Fashion Show

Valentina — Mon, 05 Oct 2020 13:37:35 +0000

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TECHNICAL DATA SHEET

Create an impressive catwalk scenography that will represent the brand’s presence worldwide. We had to have a space of bleachers and stalls with capacity from 400 people to the option of reaching 1,000pax, since the attendance could be very variable, having to adapt the space to the final attendance.

Client: One Fashion Global
Type of event: First event and international fashion show with VIP gala dinner
No. Attendees: 350 pax
Location: PortAventura, Tarragona

1 FASHION GLOBAL – International Event and Fashion Show

Creative idea

The creative idea was based on varied audiovisual content and projections, as well as various shows that linked the world of fashion with art, style and the strength of the brand.

From choreographies of dancers with aerial acrobats, fusion of traditional dances with more avant-garde ones, to transmitting the birth of the brand through a personalized laser show for 1 Global Fashion.

Challenge

Achieve the necessary fluidity and effectiveness in a reception and hospitality of 800 people, generating flows of guests to their respective areas, general admission, VIPS and honorary members. The central hall of the convention center was transformed, generating a scenography with a 15x4m central screen, 2 7x4m side screens, an 18x4m stage with 3 different levels and a 9m catwalk in a single day of assembly.

We were able to adapt the room to the final 800 people in attendance, creating the perfect atmosphere for the event.

Result

Successful outcome of the event thanks to the repercussion of the guests at the event in social networks and media, as well as having exceeded the objectives of the top management of 1 Fashion Global, of great importance for the entire Bacus team.

Being a recently created brand, a strong bond of belonging was generated, demonstrating what the brand can offer them. The impact has been such that venues such as the Palau Sant Jordi are being considered for next year’s edition due to the repercussion created and the exponential increase in the number of clients in consecutive months.

Back

Recent events

07-NOVARAMA - Summer Party 2022

08-WALLBOX - Barcelona Auto Show. Stand

25-MOTOR MUNICH - Presentation BMW S3

17-BAYWA - Tektonica Lisbon Fair. Stand

La entrada 12-ONE FASHION GLOBAL – International Event and Fashion Show se publicó primero en Bacus Events - Creación y Organización de Eventos.

21-KIA – KIA Integral Car Inauguration Event

Valentina — Mon, 05 Oct 2020 07:36:46 +0000

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TECHNICAL DATA SHEET

Inauguration of its new facilities in Sant Cugat, Kia Integral car

Client: Vallescar Group/Kia Integral car
Type of Event: Inauguration of its new facilities in Sant Cugat
No. Attendees: 180 pax
Location: Kia Integral Car dealership, Sant Cugat

KIA – KIA Integral Car Opening Event

Creative idea

Following the guidelines set by the head office, Kia Madrid, we made the call and full production of the event, enhancing its values, corporate colors and vehicles.

Generating several moments during the event, such as the official unveiling of the plaque of the facility, the speeches of the directors, the unveiling of one of their vehicles and the enjoyment of the cocktail offered.

Challenge

Result

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