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IFEMA MADRID will have 32 restaurants and 14 terraces for event attendees

Valentina — Wed, 31 May 2023 14:14:04 +0000

IFEMA MADRID will have 32 restaurants and 14 terraces for event attendees

The site is launched with a new catering model that includes the design of 32 restaurants and 14 terraces in outdoor spaces and inside pavilions, which “will host a varied sample of the most current firms in the gastronomic offer of fast casual in Madrid, with a strong presence in Spain and internationally”. IFEMA has joined forces in this gastronomic immersion with three super partners: Mahou San Miguel, Coca-Cola Europacific Partners and JDE Peet’s coffee with the brand L’OR. We are struck by this commitment to provide a gastronomic service when, in fact, this aspect has always been quite neglected by venues for events. We will have to wait until September, with the first 12 establishments active, to evaluate their proposal.

The project starts in September and will be completed in 2024.

The new model will be operated by the Spanish multinational company Areas and will start in September 2023 and culminate in 2024. They say it aims to transform IFEMA MADRID’s catering and contribute to projecting the fairgrounds as a benchmark for gastronomy in Madrid, with a unique proposal, based on the combination of renowned international brands and local concepts of “Madrid flavor” designed exclusively for this gastro space that incorporates 32 restaurants plus 14 terraces both in outdoor areas and inside the pavilions.

The renovation of the gastronomic offer and the spatial remodeling of restaurants and terraces will begin in the summer of this year, coinciding with the start of the fair calendar, to reach September with the first 12 active establishments. However, the project will be accompanied by a total remodeling and creation of new establishments and large and attractive terraces, distributed throughout the site, whose rehabilitation is expected to be completed in 2024.

What will your gastronomic offer consist of?

The project envisages the creation of the “Avenue of Gastronomy” in the style of a high street in the city center, with an offer of current gastronomic offerings. In addition, the interior design of restaurants in each pavilion will be based on the concept of terraces and gardens with decorations that enhance natural light, and with spaces open to rear patios.

There will be breweries, ham and tapas bars (Rodilla, Bareto and MásQMenos) as well as gastronomic restaurants such as Gastrohub with menus advised by chef Nino Redruello or Pura Brasa; national brands (SantaGloria Coffee&Bakery and Pepito Grillo) and international brands (Tacos Don Manolito and Tim Hortons); healthy concepts (Aloha Poke); Asian proposals (Udon); and other brands (Farine and Mahou) among others.

Mahou, Coca-Cola and L’OR, official gastronomy partners

Mahou San Miguel, Coca-Cola Europacific Partners and Café L’OR, since May, have become the gastronomic partners of IFEMA MADRID. Each of the brands will have high visibility at the venue, including an emblematic themed space that will be called Terraza Mahou, located in the Plaza de la Avenida Central of the fairgrounds.

As a partner of Areas since 1999, it is a privilege for Mahou San Miguel to be a gastronomic partner of IFEMA MADRID, and to participate prominently in this great project that will revitalize and print a new concept of restoration for Madrid. Our company will be present in the points of sale of the Precinct through our wide portfolio of products; especially our brand Mahou, the most awarded Spanish beer range in the world, born in Madrid in 1890, with which we will offer our customers all our excellence and brewing expertise”.

Ignacio Freire, Mahou San Miguel’s Commercial Director for the Hotel and Catering Industry.

The creation of an innovative gastronomic hub in an institution such as IFEMA MADRID, which is an unparalleled showcase for our country in the world, is a unique opportunity to showcase the potential and creative capacity that characterizes our hospitality and gastronomy. Coca-Cola Europacific Partners, since its origins 70 years ago, has supported and collaborated with a sector that has been able to position itself at the forefront of the world. Through this collaboration, we want to reaffirm our commitment both to the hospitality industry and to the development of innovative projects such as this new project”.

Aitor Arteaga, VP Sales Spain, Coca-Cola Europacific Partners

L’OR will offer visitors to IFEMA MADRID exclusive spaces to enjoy an excellent coffee, helping the hospitality industry to transform coffee service into a sensory experience. It will also be present, with different coffee solutions, in all the gastronomic concepts of the Precinct. L’OR is committed to this innovative project that will undoubtedly help to enhance the gastronomic experience of all national and international visitors to IFEMA MADRID”.

Federico Heine, General Manager Southern Europe at JDE

Source – https://www.eventoplus.com/noticias/ifema-madrid-tendra-32-restaurantes-y-14-terrazas-para-asistentes-eventos/

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The audiovisual trends we saw at ISE: immersive environments

Valentina — Mon, 29 May 2023 10:52:50 +0000

The audiovisual trends we saw at ISE: immersive environments

After several articles in which we have broken down some of the most important trends in the audiovisual sector, we close this series on technological elements that we saw at ISE talking about immersion.

To be able to enter a world where anything is possible, to get into a painting, to move to a new galaxy… Who hasn’t dreamed of it at some point? Immersive environments, while no longer a novelty in and of themselves, enable this and much more. Immersion continues to be on trend, as we saw at ISE 2023. So much so that more and more museums have one of these spaces or opt for this type of format in all their rooms.

As Epson explains, for the experience in these environments to be as complete as possible, the sensations and emotions of the attendee must be maximized. The way to do this varies according to the space available to generate it.

Event rooms

In immersive event rooms – environments dedicated exclusively to the realization of such events, which are transformed with the help of video projection technology – the projectors are already fully installed and synchronized. This allows the room to be completely transformed in a matter of seconds into a different place thanks to the dynamic digital image.

This is the case of spaces such as Madrid Artes Digitales or Palacio Neptuno in Madrid. The first of the aforementioned spaces is made up of 43 high brightness (12,000 lumens) Epson video projectors with laser light source, combined with short distance lenses and installed with site mapping and software intervention for immersive space recreation.

In the case of Palacio Neptuno in Madrid, the venue features Epson high brightness projectors with laser light source, combined with short-throw lenses and installed with site mapping and software intervention for immersive space recreation. If you’re curious to witness their immersive experiences for yourself, you’re in luck: the theater recently launched its new immersive projection service:

Immersiva Experience, which offers the possibility of creating virtual environments of any kind.

Immersion in dynamic spaces?

But don’t think that these spaces are the only way to create an immersive environment for your event. The flexibility of the video projectors and the linkage with ultra-short-throw lenses makes it possible to bring an immersive presentation to any booth or ephemeral location.

Trade shows and pop-ups are event formats where creating an immersive experience is therefore possible, as EPSON demonstrated. During the last edition of the ISE fair, they had an immersive space of 100 m2 with Gaudí’s work as the theme. The immersive projection occupied walls and floor. For this purpose, 20,000 lumens projectors and ultra-short-throw lenses were used, from 9 units installed on trusses to project the entire environment with powerful images linked to the stand’s storytelling.

Source – Andrea Bouza – https://www.eventoplus.com/articulos/las-tendencias-audiovisuales-que-vimos-en-ise-entornos-inmersivos/

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Immersive gastronomic experiences at trade fairs

Valentina — Thu, 25 May 2023 05:24:21 +0000

Immersive gastronomic experiences at trade fairs

The picapica of the fairs is advancing, seeking to make the attendee live an unforgettable gastronomic experience beyond the fact of eating. To inspire you in your next fair or event we bring you two different and original gastronomic experiences: one we saw at the Salón Gourmets held at IFEMA MADRID and another one you can enjoy at IMEX Frankfurt at the end of the month.

They have caught our attention for enhancing other senses (besides taste) and conveying brand messages in a more complete way, all through immersive technology.

Tasting and traveling to Galicia at Salón Gourmets

Xuntos, Saborea Galicia presented the “Xuntos 360º Experience”, a sensory and immersive tasting that surprised visitors to the Salón Gourmets at IFEMA MADRID, taking them to the rural environment and the origin of the Galician products that they tasted in situ. Xuntos is a group of five Galician companies with the aim of promoting the gastronomic heritage of Galicia, both nationally and internationally. They will continue with this experience in other fairs due to the positive feedback they have received.

The aim is to offer a differential organoleptic proposal to enhance the user experience”.

Through virtual reality glasses they tasted the products while they traveled and learned more about their history: the Los Peperetes cannery in the Arousa estuary; to the Discarlux beef facilities; to the Airas Moniz cheese factory and meadows; and to the Pazo de la Cuesta and Pazo de Rubianes wineries, with their spectacular natural surroundings.

At IMEX Frankfurt chocolates with virtual reality

Catalunya, Mobile World Capital Barcelona and the Roca Brothers present “a phygital gastronomic experience” at IMEX Frankfurt. “Taste the technology” will be presented at the Catalonia stand at IMEX Frankfurt and is part of the “Feel the Technology” project, an initiative of Mobile World Capital Barcelona presented for the first time at MWC Barcelona 2023 that we told you about here.

Attendees will be able to taste a chocolate bonbon with acid flavor (lime and passion fruit ganache) created by the Roca Brothers and their Bean-to-Bar Casa Cacao chocolate shop in a scenario where digital and physical (phygital) reality converge. The latter marks the beginning of a digital journey, led by the master chocolatier of Celler de Can Roca (Damian Alsop), with virtual reality glasses that combine AR and VR. In total, 1,000 chocolates will be produced for this experience.

Source – https://www.eventoplus.com/articulos/experiencias-gastronomicas-inmersivas-en-ferias/

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Meta World Congress in Madrid

Valentina — Mon, 22 May 2023 18:56:26 +0000

4,000 people discover the metaverse at the Meta World Congress in Madrid

The first congress in Spain on metaverse, web 3.0, Virtual Reality and Augmented Reality makes it clear that the virtual is still going strong and that those of us who are dedicated to events cannot lose sight of it and must be alert to new developments (even if the face to face triumphs …). We are talking about a congress with 100 collaborating brands, 70 exhibitors, 150 speakers, more than 750,000 impacts on social networks and 4,000 people who visited La Nave de Madrid on March 31 and April 1, according to the organizers. We were there too, we tell you how it was and we leave you a video in case you missed it. By the way, they have already announced the next edition in 2024!

Meta World Congress has been organized by Grupo Oneway, Nanook and Metaverso.pro, with the support of the Madrid City Council. It also had a virtual version and was experienced simultaneously in 6 virtual spaces of Uttopion, Legendaryum, Xave World, Evveland, Hospiland and Parqueland.

Some opinions about Meta World Congress…

Meta World Congress has allowed us to show all the technological innovations of leading companies in the sector in a physical and virtual environment.

If we add to this the prestige of the speakers and the international repercussion it has had in all Spanish-speaking countries, it confirms that the event has been a complete success and motivates us with great enthusiasm to present the 2024 edition and, with this, continue adding to the objective of making the city of Madrid a reference in international technological initiatives”.

Davo, director of the Meta World Congress and CEO of the Oneway Group

It is a privilege to be part of the first congress related to the metaverse in Spain, it has certainly been a success and is the first of many similar national and international projects that we are already developing, having the whole event monitored through the Nanook Digital Hub has allowed us to have many insights and learnings for future editions”.

Barbara Agudo, CMO Nanook

Exhibition and lecture area

In addition, in the auditorium and the multipurpose room of La Nave, attendees could enjoy “tables and presentations on eSports, gaming, training to work in the sector, fashion, influencers, film, entertainment, fitness or new trends and devices, among others,” according to the organizers.

It had a large exhibition area and immersive activities related to the sector where brands such as Outer Ring, blockchain metaverse video game by Nexxyo Labs, Crypto Plaza, the largest Crypto, DeFi and Blockchain community in southern Europe, or Belobaba, one of the most important banks in web3, Bitlab, the largest educational center in web3 among others, were present.

Recognized speakers

Pe were able to attend the talk given by Marc Vidal, disseminator on digital transformation and economic analysis, together with Davo Ruíz, CEO of Oneway Group and Santiago Álvarez, CEO of Metaverso.pro both co-directors of Meta World Congress.

Marc Vidal stressed that “artificial intelligence is not going to do away with humanity, it is a technological tool for massive data management” and that “people who ask good questions will get good answers”.

In the panel “Metaverse: the future ahead” Javier Aparicio from Uttopion, Hernan Portugal from Xave World, Ariel Burd from Legendaryum, Ivo Cadenas from Evveland, Alfredo López from Hospiland and Rubén Peña from Parqueland discussed what will be the biggest impact of the metaverse on people’s daily lives in the future, an important topic.

Gaming and sports, also present

Gaming and sports have also been present at the congress, collaborating with BeFootball, with a stand in the form of a theme park where immersive technologies have made attendees live and feel soccer in a whole new way. Together with PadelTok, a platform that integrates all the services and products that a padel player needs, from amateur to professional in the Padel Island. All these collaborators have shown the attendees a new dimension of the sport, with which they have been able to have fun and enjoy themselves in a different way.

Source – https://www.eventoplus.com/casos/4-000-personas-descubren-metaverso-en-meta-world-congress-madrid/

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