Almost every day we hear or read new news about the metaverse, a universe that promises to revolutionize the way we live. Aware of this reality, more and more brands and companies are “moving” to the virtual world to explore its possibilities and offer their products.

The luxury sector has already begun to enter this universe and, according to an analysis by Morgan Stanley, in 2030 virtual luxury goods will move about 50 billion dollars.

The high-end is entering fully into virtual worlds and web 3.0, taking digitization to a new dimension in combination with the physical experience.

Círculo Fortuny, the most representative association of the high-end in Spain, organized on February 7 its emblematic ‘Fortuny Day’ precisely around these new channels that are bursting with force and are creating new ways to reach the consumer, especially the Y and Z generations.

Xandra Falcó, president of Círculo Fortuny, welcomed the event and introduced the day from the metaverse, surprising all attendees. In a virtual universe he received Nacho Pinedo, CEO and co-founder of ISDI.

The president began by offering Wikipedia’s definition of metaverse: “A post-reality universe, a perpetual and persistent multi-user environment that merges physical reality with digital virtuality. It is based on the convergence of technologies, such as virtual reality (VR) and augmented reality (AR), that enable multisensory interactions with virtual environments, digital objects and people.” A definition somewhat complicated to understand a priori.

Both took a leap into our universe and the journey began. Pinedo defined the metaverse concept as a “metaphor to try to explain the new evolution of the Internet”.

It should be noted that there is no single platform for the metaverse, there are different ones. Although Pinedo recalls that there used to be different ‘internet’ until he unified the protocol.

The metaverse on each platform operates with different engines, rules, interfaces and economic models. And, in general, there is no interconnectivity or interoperability between them. That is, it is not possible to move avatars or objects from one to another. Now, “everything we are contemplating right now is simply a ‘proof of concept’.”

To try to make us better understand the metaverse, ISDI’s CEO commented on the keys to it, which would be:

Spatial and sensory user interface. Users enter the virtual universe through an avatar that they can customize. In addition, they use glasses or screens to move and immerse themselves in the new space.

Immersive and open environments. Developers translate reality into the virtual environment, creating new worlds in which things exist and happen.

Real interactivity. Each platform sets its own rules. For example, if users can fly, how they can relate to each other and to their environment….

Native virtual economies. New economic environments into which consumers enter are appearing.

After this introduction, Esteban Ordano, co-founder of Decentraland, and Alexander Wit, owner of Lladró, discussed the different metaverses and how we can anticipate what is to come.

Ordano commented that one of the things that is working the most is the ‘phygital’ item. What does it consist of? You have a NFT in the metaverse that is a digital dress and whenever you want you can exchange it for a physical version.

He also explained that, although there are different virtual worlds, if you have an NFT you can keep it even if the world in which you acquired it disappears as long as the blockchain remains functional. “You have the assurance that you’re not going to lose your digital item.”

Next, Nelly Mensah, head of Web 3 and Metaverse worldwide for the LVMH group explained NFTs and web 3.0 in the high-end industry.

“Our brands have a unique opportunity to infuse their DNA into the Web 3 space,” he noted. He went on to explain that in the short term there will be a shift towards more practical uses.

In the long run, he points out that it will impact both individuals and organizations: “It will change how luxury brands interact with their customers. The expert commented that young people want to co-create, as we see them doing with Nike designing their own sneakers; in addition, new ways of buying will appear and organizations will have to get used to interacting with their consumers.

Web 3 will also have an impact on talent within companies, which will be looking for new profiles. In addition, companies will have to evolve their internal processes and infrastructure.

In any case, this “new” web still has to face some challenges such as the audience, which is still too small and insufficient to have a real impact; it will have to broaden the range of skills and profiles of those who participate in web 3; it is still a speculative market and technical problems have to be solved.

The web 3.0 transformation in the high-end industry was the focus of the round table, moderated by Nacho Pinedo, with the participation of: Mauro Fuentes, Digital Marketing Director at El Corte Inglés; Vanita Sabnani, Vice President of Transformation, Strategy & Creative Lab at Puig; Carmen Huerta, Digital Art Curator; and Roberto Romero, Metaverse Continuum Creative Technologist at Accenture.

For Fuentes, in the future, when we go to buy a garment, we will also be able to take it with us digitally. The Digital Marketing Director believes that the metaverse will provide an added value to the customer experience in the purchasing process.

“We see the metaverse as an extension of the real world,” Sabnani noted. For her, this is just as important, but companies will need to consider why they want to enter. In the future, he believes, like Fuentes, it will operate in an omnichannel manner.

According to Romero, when we talk about metaverse and business, “we are talking about a community, a bilateral relationship with consumers”. However, he warns that it is essential to be clear about who you are going to sell to and what you are going to sell.

Regarding artists, Huerta considers that we are at a time when “they can dream”, since “technology is at the service of art”. In addition, he commented that what is working is the ‘phygital’, “many artists work both ways”.

Finally, Sofía Martínez-Almedia, partner at Gómez-Acebo y Pombo, spoke with Emilio Capela, Digital partner at McKinsey, and they addressed the issue from a legal perspective.

“What do I want to achieve, who do I want to impact, and what underlying value am I going to provide?” are three questions Capela believes should be answered before venturing into these projects. Martínez-Almeida added, “we must be clear about the project we want to carry out”.

In addition, they reviewed the legal issues that companies should pay attention to before launching into virtual environments.

Finally, Xandra Falcó closed the event and gave way to a cocktail and a virtual experience for the attendees to enjoy.

Source – https://www.elespanol.com/mujer/actualidad/20230208/sector-metaverso-comprarias-vestido-digital-intercambiable-fisico/739426225_0.html

The Vogue Diploma in Event Creation and Management in collaboration with Universidad Carlos III de Madrid (9 credits) is a course in which students acquire a complete vision of the event process: from the strategic communication plan to the briefing, from pre-production to execution, measurement and evaluation of results, as well as the realization of their own project.

All of this is taught by university professors in the disciplines covered and by the most respected professionals working in communication, marketing and in the creation, planning and production of events.

Students will learn the key phases and tools for designing a communication strategy that includes events, as well as how to successfully create and manage this new way of communicating, which generates emotional links that make a difference with the competition.

For whom

For marketing and communication professionals who wish to improve and expand their skills in the field of event planning, creation and organization.
For people interested in this sector who wish to orient their career towards communication and events.

The program is divided into 6 content modules, including workshops and a final paper:

Module 1. Core subjects. In this module, students will develop the basic competencies for the development of the profession. It includes subjects of strategic and business vision, as well as communication, planning and protocol.

Module 2. Specific subjects. The pecualities of each type of event will be studied in detail, which will be key to advise the future client in the most appropriate way.

Module 3. Cross-cutting subjects. The contents of this module are aimed at getting to know each of the agents and suppliers involved in the process of creating, planning and executing an event.

Module 4. Seminars and master classes. Students will learn first-hand about their professional future, thanks to the participation of great professionals of the sector.

Module 5. Workshops. Through practical workshops, students will be able to face the real problems that are solved daily in the organization of events.

Module 6. Final work. Students will be exposed to a practical case, which they will have to solve with the technical and creative skills learned during the Diploma.

Theoretical classes combined with professional lectures, and an important practical part in which a project will be developed to apply all the knowledge and tools of the course. The work will be judged by a panel of distinguished professionals and professors.

Visits to professionals and events (outside school hours).

Career opportunities

Responsible for events in communication and public relations agencies.

Freelance for brands and individuals.

Public relations for private companies and government agencies.

Source – https://www.condenastcollege.es/cursos-y-masters/diplomas/articulos/diploma-vogue-de-creacion-y-direccion-de-eventos/23

Its beginnings date back to 2014, when Paco Roncero, the two-star Michelin-starred celebrity chef, envisioned the idea and collaborated with professionals from different fields to create the multi-sensory dining experience we know today.

It first gained popularity at the Hard Rock Hotel Ibiza and can now be enjoyed in Dubai until May 2023.

An unforgettable experience awaits diners long before they arrive at Sublimotion.

The organization sends them a private Land Rover car, no matter how far away they are, and when they get there, they are immersed in an extraordinary atmosphere from the very first moment.

An unprecedented show that stimulates the senses of diners in a room where innovation, art and technology come together.

It has 360º screens, on which images are projected across all surfaces to create the desired atmosphere.

Reservations are limited as there are only two sessions for a total of 12 guests per meal.

In addition to having 25 people in charge of ensuring that the staging goes perfectly, they have a great team of professionals who take care of all the technological activity.

Eduardo Gonzales is in charge of directing the entire production and development process of the show. He has more than 20 years of experience in the creation of events and a wide knowledge in design and communication.

Undoubtedly, Sublimotion is for those who want to try a new gastronomic experience of haute cuisine before or after the beginning of the year.

Both the production designs and the creations of Chef Paco Roncero will mark a before and after.

Source – https://www.theluxurytrends.com/sublimotion-el-restaurante-mas-caro-del-mundo-ha-llegado-a-dubai/

The Larra space in Madrid hosted more than 120 guests, including artists, musicians, photographers and influencers. El Baúl de las Piqué drew on the essence of the French brand’s new fragrance to create what they call an urban and inclusive event.

The decoration was inspired by skateboarding and parkour, with light boxes that gave prominence to the brand’s visuals, as well as a large projection screen of more than 8m long and almost 5m high. In short, a decoration AF (Highly Photographable) and very much in line with the image and philosophy of the new Givenchy Gentleman.

The parkour referent Shifer, as well as skateboarder and Olympian Danny León were also present. The show combined both disciplines in a show energized by the renowned DJs Mygal and Drea, who made all the brand’s followers dance.

In addition, the agency tells us that it was an event only suitable for the brave. “Brave people whose pulse did not tremble to put themselves in the hands of our tattoo artist Alejandra (@mars.arts) and take a souvenir of the event, for life”.

Guests not only received the lauded fragrance, they were also able to take home personalized mini skateboard key chains by graffiti artist and muralist, Done (@done_street2home).

Source – https://www.eventoplus.com/casos/givenchy-presenta-nuevo-perfume-entre-skates-y-tatuajes/

Since the two brands partnered in 2018 their collaborations have been on par with industry demand.

Inspired by the creation of La Bouteille Noire, Bugatti and Champagne Carbon unveil La Bouteille Sur Mesure and the handmade champagne case.

“These highly individualized and luxurious bottles will be the perfect complement to every customer’s hypercar,” said Wiebke Ståhl, CEO of Bugatti International.

150 hours of craftsmanship have resulted in a 15-liter carbon-fiber bottle, tucked inside a case inspired by La Car Noire and the sophisticated Type 57 SC Atlantic.

The bottle sits on an illuminated base on the inside, covered by a fine Havana Brown leather.

Case made of 314 individual sheets of pre-impregnated carbon fiber.

The technology inside includes an automatic solid-state thermodynamic cooling cell, along with 14 high-end fans that circulate cool air inside the housing. This ensures that the contents are kept at the optimum temperature.

By pressing a stainless steel button, you can open and close the case doors, adorned with a piece of laser-cut aluminum, imitating the Type 57SC Atlantic’s center fin.

The case, the bottle and the wine are customizable. Like the company’s own cars, various elements, including exterior and interior colors, can be chosen by customers. In this way, a tailor-made design will be created for your Bugatti.

Customers can customize the box, the carbon fiber bottle and the wine it contains.

Source – The latest collaboration between Bugatti and Champagne Carbon features a handcrafted Champagne Carbon fiber bottle inside a sculptural case.

London’s most iconic luxury department store treasures on its fifth floor the new hot-spot to enjoy exquisite food from the hand of the iconic shoe brand.

And it does so in a space dominated by fuchsia, a color trend that is back to stay since the frenzy it created in the early 2000s. It is found in the carpets and even in the fabulous carved decoration with golden accents.

Inspired by the brand’s latest line of handbags, the Varenne Avenue collection, the coffee is as glamorous as you’d expect and gives us a sneak peek at the collection coming out next fall.

A visit to the Choo Café leaves nothing to be desired, with delicacies prepared by Harrods’ decorated chefs. The menu, an ode to British summer dishes, offers pastry classics such as Victoria sponge cakes, chocolate and raspberry mousse, and strawberry éclairs.

Accompanied by a vast selection of English teas and coffees, the meal is topped with the JC logo and pink Jimmy Choo cutlery. And savory lovers have no shortage of alternatives either. They can enjoy choux crostini, mini sandwiches with fresh mozzarella or cured salmon with beets, among others.

When enjoying exquisite food a good atmosphere is essential, and the Choo Cafe at Harrods is the embodiment of that fabulous atmosphere. Instagram-worthy, the fuchsia that has become the signature color of the brand invites you to enjoy the chic London cafe.

The pop-up opens its doors from 10:00 am to 8:00 pm, to enjoy a gastronomic experience by the team of chefs from Harrods hand in hand with Jimmy Choo.

Source – https://www.theluxurytrends.com/jimmy-choo-ignagura-choo-cafe-en-harrods/