The metaverse and the organization of events: a new era
A transformative element has burst onto the growth path of contemporary technology: the metaverse. It has also attracted the attention of investors and companies. It is true that the “virtual world” represented by the metaverse is still taking the first steps of the many to come, but at great speed and with an aspiration of almost exponential growth.
And it is set to change the way of understanding many of the activities that organizations carry out on a regular basis. Among others, the organization and holding of all kinds of events: product presentations, meet & greets, symposiums and congresses, etc. The metaverse will be yet another corporate “playground” in no time.
The metaverse is still in the early stages of its journey towards mass adoption by the public. At the moment, most users are learning to understand what the metaverse is, what changes it will imply in the way we consume and interact with technology, and what it will take to immerse themselves in it. But forecasts suggest that by 2026, 25% of people who now regularly connect to the Internet will spend an average of one hour a day in the metaverse. What seems new today will soon become part of normality.
This is why many major players in different markets – investors, technology giants and companies not strictly related to the metaverse – have been moving the pieces on the board for a couple of years now. Above all, investing in “digital real estate”. What is the reason for this strategic positioning?
Soon, one of the most sought-after assets in the metaverse will be the “virtual space” to build, i.e., digital land where it will be possible to “build” homes, buildings for different purposes, leisure centers, recreation centers and many more. And also places to locate offices, meeting places and to develop events. What is now an unused space will be available for rent and sale in a few years.
Benefits of planning and holding events in the metaverse
The possibility of holding events in the metaverse opens up an enormous range of possibilities for organizations, companies and institutions. Having a presence in the virtual world, in addition to being able to organize events in it, brings numerous advantages. Among others:
Link the corporate brand to the development line associated with technological innovation.
Positioning as leaders in the digital transition strategy.
Save a considerable number of resources, which would be essential in a physical event but are not necessary in the metaverse.
Reach a potentially global audience by eliminating physical or geographic barriers.
“Decentralize” the processes – of which an event can be a part – in the same way as can be done with production or management.
Open a window of opportunity towards the internationalization of the activity.
Increase or settle security and responsible data transfer policies since, in the metaverse, one of the main technologies -the blockchain- is inextricably associated with both concepts.
In order to take advantage of the possibilities of the metaverse and take advantage of these benefits, organizations and companies must start acting now. Either by acquiring assets in the metaverse in order to exploit them later, as mentioned above, or by taking into account the strategic development path in the metaverse in their medium- and long-term plans.
As is the case with the general public and the set of users of the various metaverses, executives – or at least those responsible for this strategic line – need to understand and be fluent in the technologies that operate and will operate in the metaverse: blockchain, cryptocurrencies, NFTs, avatars, virtual reality headsets, etc.
And, in the same way, analyze and bet on the implementation of existing solutions to gain a foothold in the metaverse today. To have a “virtual headquarters”, to organize events in the metaverse that raise awareness of the brand and/or its products – albeit with the limitations of a developing technology – to sponsor or finance gaming events in the metaverse and, above all, to identify and take advantage of the trends that will be commonplace tomorrow and that will turn the metaverse into yet another arena in which to compete.
Source – https://www.lyntia.com/news/el-metaverso-y-la-organizacion-de-eventos-una-nueva-era/
