{"id":10719,"date":"2023-05-25T05:24:21","date_gmt":"2023-05-25T05:24:21","guid":{"rendered":"https:\/\/bacusevents.com\/immersive-gastronomic-experiences-at-trade-fairs\/"},"modified":"2024-05-01T05:54:50","modified_gmt":"2024-05-01T05:54:50","slug":"immersive-gastronomic-experiences-at-trade-fairs","status":"publish","type":"post","link":"https:\/\/bacusevents.com\/en\/immersive-gastronomic-experiences-at-trade-fairs\/","title":{"rendered":"Immersive gastronomic experiences at trade fairs"},"content":{"rendered":"<div style='padding-bottom:20px; font-size:40px;' class='av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first   av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Immersive gastronomic experiences at trade fairs<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">The picapica of the fairs is advancing, seeking to make the attendee live an unforgettable gastronomic experience beyond the fact of eating. To inspire you in your next fair or event we bring you two different and original gastronomic experiences: one we saw at the Sal\u00f3n Gourmets held at IFEMA MADRID and another one you can enjoy at IMEX Frankfurt at the end of the month.  <\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">They have caught our attention for enhancing other senses (besides taste) and conveying brand messages in a more complete way, all through immersive technology.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\"><!--more--><\/span><\/p>\n<\/div><\/section>\n<div  data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6571'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-2  el_after_av_textblock  el_before_av_one_full   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow  avia-builder-el-2  el_after_av_textblock  el_before_av_one_full    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 66.197183098592%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents_tecnologia-feria_gastronomia-inmersiva-.jpg' width='568' height='376' title='BacusEvents_tecnologia-feria_gastronomia inmersiva' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-3  el_after_av_slideshow  el_before_av_one_full  \" style='border-radius:0px; '><p><div style='padding-bottom:20px; font-size:40px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first   av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Tasting and traveling to Galicia at Sal\u00f3n Gourmets<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Xuntos, Saborea Galicia presented the &#8220;Xuntos 360\u00ba Experience&#8221;, a sensory and immersive tasting that surprised visitors to the Sal\u00f3n Gourmets at IFEMA MADRID, taking them to the rural environment and the origin of the Galician products that they tasted in situ. Xuntos is a group of five Galician companies with the aim of promoting the gastronomic heritage of Galicia, both nationally and internationally. They will continue with this experience in other fairs due to the positive feedback they have received.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">The aim is to offer a differential organoleptic proposal to enhance the user experience&#8221;.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Through virtual reality glasses they tasted the products while they traveled and learned more about their history: the Los Peperetes cannery in the Arousa estuary; to the Discarlux beef facilities; to the Airas Moniz cheese factory and meadows; and to the Pazo de la Cuesta and Pazo de Rubianes wineries, with their spectacular natural surroundings.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6570'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-6  el_after_av_textblock  el_before_av_heading   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-2  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow  avia-builder-el-6  el_after_av_textblock  el_before_av_heading    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 118.47507331378%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents_tecnologia-feria_gastronomia-inmersiva-1.jpg' width='341' height='404' title='BacusEvents_tecnologia-feria_gastronomia inmersiva 1' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<div style='padding-bottom:20px; font-size:40px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-7  el_after_av_slideshow  el_before_av_textblock   av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >At IMEX Frankfurt chocolates with virtual reality  <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Catalunya, Mobile World Capital Barcelona and the Roca Brothers present &#8220;a phygital gastronomic experience&#8221; at IMEX Frankfurt. &#8220;Taste the technology&#8221; will be presented at the Catalonia stand at IMEX Frankfurt and is part of the &#8220;Feel the Technology&#8221; project, an initiative of Mobile World Capital Barcelona presented for the first time at MWC Barcelona 2023 that we told you about here.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Attendees will be able to taste a chocolate bonbon with acid flavor (lime and passion fruit ganache) created by the Roca Brothers and their Bean-to-Bar Casa Cacao chocolate shop in a scenario where digital and physical (phygital) reality converge. The latter marks the beginning of a digital journey, led by the master chocolatier of Celler de Can Roca (Damian Alsop), with virtual reality glasses that combine AR and VR. In total, 1,000 chocolates will be produced for this experience.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Source &#8211; https:\/\/www.eventoplus.com\/articulos\/experiencias-gastronomicas-inmersivas-en-ferias\/<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-9  el_after_av_one_full  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><div class='avia-button-wrap avia-button-center  avia-builder-el-10  avia-builder-el-no-sibling  '><a href='javascript: history.go(-1)'  class='avia-button   avia-icon_select-yes-left-icon avia-color-black avia-size-medium avia-position-center '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue880' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Back<\/span><\/a><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The picapica of the fairs is advancing, seeking to make the attendee live an unforgettable gastronomic experience beyond the fact of eating. To inspire you in your next fair or event we bring you two different and original gastronomic experiences: one we saw at the Sal\u00f3n Gourmets held at IFEMA MADRID and another one you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,131,130,129,132],"tags":[134,136,135],"class_list":["post-10719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-en","category-digital-en","category-fairs-and-stands","category-news-en","category-technology","tag-digital-en","tag-fairs","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Immersive gastronomic experiences at trade fairs - Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bacusevents.com\/en\/immersive-gastronomic-experiences-at-trade-fairs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immersive gastronomic experiences at trade fairs\" \/>\n<meta property=\"og:description\" content=\"The picapica of the fairs is advancing, seeking to make the attendee live an unforgettable gastronomic experience beyond the fact of eating. To inspire you in your next fair or event we bring you two different and original gastronomic experiences: one we saw at the Sal\u00f3n Gourmets held at IFEMA MADRID and another one you [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bacusevents.com\/en\/immersive-gastronomic-experiences-at-trade-fairs\/\" \/>\n<meta property=\"og:site_name\" content=\"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BacusEventos\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T05:24:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T05:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents_tecnologia-feria_gastronomia-inmersiva-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"568\" \/>\n\t<meta property=\"og:image:height\" content=\"376\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valentina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/immersive-gastronomic-experiences-at-trade-fairs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/immersive-gastronomic-experiences-at-trade-fairs\\\/\"},\"author\":{\"name\":\"Valentina\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#\\\/schema\\\/person\\\/1bceb1ffde896ddf77b1c58f2d314e59\"},\"headline\":\"Immersive gastronomic experiences at trade fairs\",\"datePublished\":\"2023-05-25T05:24:21+00:00\",\"dateModified\":\"2024-05-01T05:54:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/immersive-gastronomic-experiences-at-trade-fairs\\\/\"},\"wordCount\":1008,\"publisher\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/immersive-gastronomic-experiences-at-trade-fairs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bacusevents.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/BacusEvents_tecnologia-feria_gastronomia-inmersiva-.jpg\",\"keywords\":[\"Digital\",\"fairs\",\"Technology\"],\"articleSection\":[\"Catering\",\"Digital\",\"Fairs and Stands\",\"News\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/immersive-gastronomic-experiences-at-trade-fairs\\\/\",\"url\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/immersive-gastronomic-experiences-at-trade-fairs\\\/\",\"name\":\"Immersive gastronomic experiences at trade fairs - 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