{"id":10732,"date":"2023-05-29T13:27:47","date_gmt":"2023-05-29T13:27:47","guid":{"rendered":"https:\/\/bacusevents.com\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\/"},"modified":"2024-05-01T05:56:29","modified_gmt":"2024-05-01T05:56:29","slug":"givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos","status":"publish","type":"post","link":"https:\/\/bacusevents.com\/en\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\/","title":{"rendered":"Givenchy presents its new perfume amidst skateboards and tattoos"},"content":{"rendered":"<div style='padding-bottom:15px; font-size:40px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Givenchy presents its new perfume amidst skateboards and tattoos<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">How to convey the concept of a new perfume at an event? French luxury brand Givenchy has just launched a new fragrance that aims to reinvent the classic idea of the &#8220;Gentleman&#8221; with a much more open, inclusive and modern concept. Therefore, El Ba\u00fal de las Piqu\u00e9 organized the presentation event among skates, djs, tatus&#8230; and, of course, having very clear that the event had to be AF, or what is the same, Highly Photographable, because with so many influencers had to get impact on social networks.  <\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">We tell you how they managed to flood the networks!<\/span><\/p>\n<p><!--more--><\/p>\n<\/div><\/section>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_textblock  el_before_av_one_full  column-top-margin\" style='border-radius:0px; '><p><div  data-size='2048x2048'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6681'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-3  el_before_av_textblock  avia-builder-el-first   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='100'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-2048x2048 av_slideshow  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.25%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents_presentacion-producto_givenchy_lujo01.webp' width='768' height='432' title='BacusEvents_presentaci\u00f3n producto_givenchy_lujo01' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">The Larra space in Madrid hosted more than 120 guests, including artists, musicians, photographers and influencers. El Ba\u00fal de las Piqu\u00e9 drew on the essence of the French brand&#8217;s new fragrance to create what they call an urban and inclusive event.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  data-size='2048x2048'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6682'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-5  el_after_av_textblock  el_before_av_heading   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='100'  class='avia-slideshow avia-slideshow-2  av-control-default av-default-height-applied avia-slideshow-2048x2048 av_slideshow  avia-builder-el-5  el_after_av_textblock  el_before_av_heading    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.25%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents_presentacion-producto_givenchy_lujo02.webp' width='768' height='432' title='BacusEvents_presentaci\u00f3n producto_givenchy_lujo02' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<div style='padding-bottom:15px; color:#000000;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_slideshow  el_before_av_textblock   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Skateboarding, parkour, tattoos  <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">The decoration was inspired by skateboarding and parkour, with light boxes that gave prominence to the brand&#8217;s visuals, as well as a large projection screen of more than 8m long and almost 5m high. In short, a decoration AF (Highly Photographable) and very much in line with the image and philosophy of the new Givenchy Gentleman.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  data-size='2048x2048'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6683'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-8  el_after_av_textblock  el_before_av_heading   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='100'  class='avia-slideshow avia-slideshow-3  av-control-default av-default-height-applied avia-slideshow-2048x2048 av_slideshow  avia-builder-el-8  el_after_av_textblock  el_before_av_heading    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 60.807291666667%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents_presentacion-producto_givenchy_lujo03.webp' width='768' height='467' title='BacusEvents_presentaci\u00f3n producto_givenchy_lujo03' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<div style='padding-bottom:15px; color:#000000;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-9  el_after_av_slideshow  el_before_av_textblock   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >An event in line with the perfume concept  <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">The parkour referent Shifer, as well as skateboarder and Olympian Danny Le\u00f3n were also present. The show combined both disciplines in a show energized by the renowned DJs Mygal and Drea, who made all the brand&#8217;s followers dance.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">In addition, the agency tells us that it was an event only suitable for the brave. &#8220;Brave people whose pulse did not tremble to put themselves in the hands of our tattoo artist Alejandra (@mars.arts) and take a souvenir of the event, for life&#8221;.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  data-size='2048x2048'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6684'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-11  el_after_av_textblock  el_before_av_heading   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='100'  class='avia-slideshow avia-slideshow-4  av-control-default av-default-height-applied avia-slideshow-2048x2048 av_slideshow  avia-builder-el-11  el_after_av_textblock  el_before_av_heading    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.25%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-4' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents_presentacion-producto_givenchy_lujo04.webp' width='768' height='432' title='BacusEvents_presentaci\u00f3n producto_givenchy_lujo04' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<div style='padding-bottom:15px; color:#000000;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-12  el_after_av_slideshow  el_before_av_textblock   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Even the smallest details matter  <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Guests not only received the lauded fragrance, they were also able to take home personalized mini skateboard key chains by graffiti artist and muralist, Done (@done_street2home).<\/span><\/p>\n<\/div><\/section><br \/>\n<div  data-size='2048x2048'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6685'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-14  el_after_av_textblock  el_before_av_textblock   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='100'  class='avia-slideshow avia-slideshow-5  av-control-default av-default-height-applied avia-slideshow-2048x2048 av_slideshow  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.25%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-5' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents_presentacion-producto_givenchy_lujo05.webp' width='768' height='432' title='BacusEvents_presentaci\u00f3n producto_givenchy_lujo05' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Source &#8211; https:\/\/www.eventoplus.com\/casos\/givenchy-presenta-nuevo-perfume-entre-skates-y-tatuajes\/<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-16  el_after_av_one_full  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><div class='avia-button-wrap avia-button-center  avia-builder-el-17  avia-builder-el-no-sibling  '><a href='javascript: history.go(-1)'  class='avia-button   avia-icon_select-yes-left-icon avia-color-black avia-size-medium avia-position-center '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue880' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Back<\/span><\/a><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to convey the concept of a new perfume at an event? French luxury brand Givenchy has just launched a new fragrance that aims to reinvent the classic idea of the &#8220;Gentleman&#8221; with a much more open, inclusive and modern concept. Therefore, El Ba\u00fal de las Piqu\u00e9 organized the presentation event among skates, djs, tatus&#8230; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156,154,129,150],"tags":[166,161,163],"class_list":["post-10732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","category-luxury","category-news-en","category-product-presentation","tag-international","tag-luxury","tag-product-launch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Givenchy presents its new perfume amidst skateboards and tattoos - Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bacusevents.com\/en\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Givenchy presents its new perfume amidst skateboards and tattoos\" \/>\n<meta property=\"og:description\" content=\"How to convey the concept of a new perfume at an event? French luxury brand Givenchy has just launched a new fragrance that aims to reinvent the classic idea of the &#8220;Gentleman&#8221; with a much more open, inclusive and modern concept. Therefore, El Ba\u00fal de las Piqu\u00e9 organized the presentation event among skates, djs, tatus&#8230; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bacusevents.com\/en\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\/\" \/>\n<meta property=\"og:site_name\" content=\"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BacusEventos\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-29T13:27:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T05:56:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents_presentacion-producto_givenchy_lujo04.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Valentina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\\\/\"},\"author\":{\"name\":\"Valentina\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#\\\/schema\\\/person\\\/1bceb1ffde896ddf77b1c58f2d314e59\"},\"headline\":\"Givenchy presents its new perfume amidst skateboards and tattoos\",\"datePublished\":\"2023-05-29T13:27:47+00:00\",\"dateModified\":\"2024-05-01T05:56:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\\\/\"},\"wordCount\":1241,\"publisher\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bacusevents.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/BacusEvents_presentacion-producto_givenchy_lujo04.webp\",\"keywords\":[\"international\",\"luxury\",\"product launch\"],\"articleSection\":[\"International\",\"Luxury\",\"News\",\"Product presentation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\\\/\",\"url\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/givenchy-presents-its-new-perfume-amidst-skateboards-and-tattoos\\\/\",\"name\":\"Givenchy presents its new perfume amidst skateboards and tattoos - 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