{"id":11003,"date":"2023-06-19T08:30:01","date_gmt":"2023-06-19T08:30:01","guid":{"rendered":"https:\/\/bacusevents.com\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/"},"modified":"2024-05-01T05:56:51","modified_gmt":"2024-05-01T05:56:51","slug":"the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one","status":"publish","type":"post","link":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/","title":{"rendered":"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one?"},"content":{"rendered":"<div style='padding-bottom:15px; font-size:40px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >The luxury sector in the metaverse<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">C\u00edrculo Fortuny, the most representative association of the high-end in Spain, organized its emblematic &#8216;Fortuny Day&#8217; around the new channels.<\/span><\/p>\n<p><!--more--><\/p>\n<\/div><\/section>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_textblock  el_before_av_one_full  column-top-margin\" style='border-radius:0px; '><p><div  data-size='2048x2048'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6850'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-3  el_before_av_textblock  avia-builder-el-first   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption='aviaTBperma_caption'  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='100'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-2048x2048 av_slideshow  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.271981242673%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/06\/BacusEvents-news-metaverso-lujo.webp' width='1706' height='960' title='BacusEvents-news-metaverso-lujo' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Almost every day we hear or read new news about the metaverse, a universe that promises to revolutionize the way we live. Aware of this reality, more and more brands and companies are &#8220;moving&#8221; to the virtual world to explore its possibilities and offer their products.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">The luxury sector has already begun to enter this universe and, according to an analysis by Morgan Stanley, in 2030 virtual luxury goods will move about 50 billion dollars.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">The high-end is entering fully into virtual worlds and web 3.0, taking digitization to a new dimension in combination with the physical experience.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">C\u00edrculo Fortuny, the most representative association of the high-end in Spain, organized on February 7 its emblematic &#8216;Fortuny Day&#8217; precisely around these new channels that are bursting with force and are creating new ways to reach the consumer, especially the Y and Z generations.<\/span><\/p>\n<\/div><\/section><br \/>\n<div style='padding-bottom:20px; font-size:40px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock   av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What is the metaverse?  <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Xandra Falc\u00f3, president of C\u00edrculo Fortuny, welcomed the event and introduced the day from the metaverse, surprising all attendees. In a virtual universe he received Nacho Pinedo, CEO and co-founder of ISDI.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">The president began by offering Wikipedia&#8217;s definition of metaverse: &#8220;A post-reality universe, a perpetual and persistent multi-user environment that merges physical reality with digital virtuality. It is based on the convergence of technologies, such as virtual reality (VR) and augmented reality (AR), that enable multisensory interactions with virtual environments, digital objects and people.&#8221; A definition somewhat complicated to understand a priori.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Both took a leap into our universe and the journey began. Pinedo defined the metaverse concept as a &#8220;metaphor to try to explain the new evolution of the Internet&#8221;.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">It should be noted that there is no single platform for the metaverse, there are different ones. Although Pinedo recalls that there used to be different &#8216;internet&#8217; until he unified the protocol.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">The metaverse on each platform operates with different engines, rules, interfaces and economic models. And, in general, there is no interconnectivity or interoperability between them. That is, it is not possible to move avatars or objects from one to another. Now, &#8220;everything we are contemplating right now is simply a &#8216;proof of concept&#8217;.&#8221;<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">To try to make us better understand the metaverse, ISDI&#8217;s CEO commented on the keys to it, which would be:<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Spatial and sensory user interface. Users enter the virtual universe through an avatar that they can customize. In addition, they use glasses or screens to move and immerse themselves in the new space.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Immersive and open environments. Developers translate reality into the virtual environment, creating new worlds in which things exist and happen.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Real interactivity. Each platform sets its own rules. For example, if users can fly, how they can relate to each other and to their environment&#8230;.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Native virtual economies. New economic environments into which consumers enter are appearing.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">After this introduction, Esteban Ordano, co-founder of Decentraland, and Alexander Wit, owner of Lladr\u00f3, discussed the different metaverses and how we can anticipate what is to come.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Ordano commented that one of the things that is working the most is the &#8216;phygital&#8217; item. What does it consist of? You have a NFT in the metaverse that is a digital dress and whenever you want you can exchange it for a physical version.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">He also explained that, although there are different virtual worlds, if you have an NFT you can keep it even if the world in which you acquired it disappears as long as the blockchain remains functional. &#8220;You have the assurance that you&#8217;re not going to lose your digital item.&#8221;<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Next, Nelly Mensah, head of Web 3 and Metaverse worldwide for the LVMH group explained NFTs and web 3.0 in the high-end industry.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">&#8220;Our brands have a unique opportunity to infuse their DNA into the Web 3 space,&#8221; he noted. He went on to explain that in the short term there will be a shift towards more practical uses.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">In the long run, he points out that it will impact both individuals and organizations: &#8220;It will change how luxury brands interact with their customers. The expert commented that young people want to co-create, as we see them doing with Nike designing their own sneakers; in addition, new ways of buying will appear and organizations will have to get used to interacting with their consumers.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Web 3 will also have an impact on talent within companies, which will be looking for new profiles. In addition, companies will have to evolve their internal processes and infrastructure.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">In any case, this &#8220;new&#8221; web still has to face some challenges such as the audience, which is still too small and insufficient to have a real impact; it will have to broaden the range of skills and profiles of those who participate in web 3; it is still a speculative market and technical problems have to be solved.<\/span><\/p>\n<\/div><\/section><br \/>\n<div style='padding-bottom:20px; font-size:40px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock   av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Web 3 and high-end  <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">The web 3.0 transformation in the high-end industry was the focus of the round table, moderated by Nacho Pinedo, with the participation of: Mauro Fuentes, Digital Marketing Director at El Corte Ingl\u00e9s; Vanita Sabnani, Vice President of Transformation, Strategy &amp; Creative Lab at Puig; Carmen Huerta, Digital Art Curator; and Roberto Romero, Metaverse Continuum Creative Technologist at Accenture.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">For Fuentes, in the future, when we go to buy a garment, we will also be able to take it with us digitally. The Digital Marketing Director believes that the metaverse will provide an added value to the customer experience in the purchasing process.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">&#8220;We see the metaverse as an extension of the real world,&#8221; Sabnani noted. For her, this is just as important, but companies will need to consider why they want to enter. In the future, he believes, like Fuentes, it will operate in an omnichannel manner.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">According to Romero, when we talk about metaverse and business, &#8220;we are talking about a community, a bilateral relationship with consumers&#8221;. However, he warns that it is essential to be clear about who you are going to sell to and what you are going to sell.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Regarding artists, Huerta considers that we are at a time when &#8220;they can dream&#8221;, since &#8220;technology is at the service of art&#8221;. In addition, he commented that what is working is the &#8216;phygital&#8217;, &#8220;many artists work both ways&#8221;.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Finally, Sof\u00eda Mart\u00ednez-Almedia, partner at G\u00f3mez-Acebo y Pombo, spoke with Emilio Capela, Digital partner at McKinsey, and they addressed the issue from a legal perspective.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">&#8220;What do I want to achieve, who do I want to impact, and what underlying value am I going to provide?&#8221; are three questions Capela believes should be answered before venturing into these projects. Mart\u00ednez-Almeida added, &#8220;we must be clear about the project we want to carry out&#8221;.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">In addition, they reviewed the legal issues that companies should pay attention to before launching into virtual environments.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Finally, Xandra Falc\u00f3 closed the event and gave way to a cocktail and a virtual experience for the attendees to enjoy.<\/span><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Source &#8211; https:\/\/www.elespanol.com\/mujer\/actualidad\/20230208\/sector-metaverso-comprarias-vestido-digital-intercambiable-fisico\/739426225_0.html<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-10  el_after_av_one_full  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><div class='avia-button-wrap avia-button-center  avia-builder-el-11  avia-builder-el-no-sibling  '><a href='javascript: history.go(-1)'  class='avia-button   avia-icon_select-yes-left-icon avia-color-black avia-size-medium avia-position-center '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue880' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Back<\/span><\/a><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00edrculo Fortuny, the most representative association of the high-end in Spain, organized its emblematic &#8216;Fortuny Day&#8217; around the new channels.<\/p>\n","protected":false},"author":3,"featured_media":10230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,211,129,138],"tags":[161,213],"class_list":["post-11003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury","category-metaverse","category-news-en","category-research","tag-luxury","tag-metaverse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one? - Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one?\" \/>\n<meta property=\"og:description\" content=\"C\u00edrculo Fortuny, the most representative association of the high-end in Spain, organized its emblematic &#8216;Fortuny Day&#8217; around the new channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/\" \/>\n<meta property=\"og:site_name\" content=\"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BacusEventos\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-19T08:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T05:56:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/06\/BacusEvents-news-metaverso-lujo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1706\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Valentina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/\"},\"author\":{\"name\":\"Valentina\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#\\\/schema\\\/person\\\/1bceb1ffde896ddf77b1c58f2d314e59\"},\"headline\":\"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one?\",\"datePublished\":\"2023-06-19T08:30:01+00:00\",\"dateModified\":\"2024-05-01T05:56:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/\"},\"wordCount\":1806,\"publisher\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bacusevents.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/BacusEvents-news-metaverso-lujo.webp\",\"keywords\":[\"luxury\",\"metaverse\"],\"articleSection\":[\"Luxury\",\"metaverse\",\"News\",\"Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/\",\"url\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/\",\"name\":\"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one? - Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bacusevents.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/BacusEvents-news-metaverso-lujo.webp\",\"datePublished\":\"2023-06-19T08:30:01+00:00\",\"dateModified\":\"2024-05-01T05:56:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bacusevents.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/BacusEvents-news-metaverso-lujo.webp\",\"contentUrl\":\"https:\\\/\\\/bacusevents.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/BacusEvents-news-metaverso-lujo.webp\",\"width\":1706,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/\",\"name\":\"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos\",\"description\":\"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos\",\"publisher\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#organization\",\"name\":\"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos\",\"url\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bacusevents.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/BacusEvents-5.png\",\"contentUrl\":\"https:\\\/\\\/bacusevents.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/BacusEvents-5.png\",\"width\":393,\"height\":426,\"caption\":\"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos\"},\"image\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BacusEventos\",\"https:\\\/\\\/www.instagram.com\\\/bacusevents\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/1481874\\\/admin\\\/dashboard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#\\\/schema\\\/person\\\/1bceb1ffde896ddf77b1c58f2d314e59\",\"name\":\"Valentina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/81b6b00e29e2279ed8e2ed6b874680d0eb29dd7a5310d6ee502417c4d32b8410?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/81b6b00e29e2279ed8e2ed6b874680d0eb29dd7a5310d6ee502417c4d32b8410?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/81b6b00e29e2279ed8e2ed6b874680d0eb29dd7a5310d6ee502417c4d32b8410?s=96&d=mm&r=g\",\"caption\":\"Valentina\"},\"sameAs\":[\"https:\\\/\\\/bacusevents.com\"],\"url\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/author\\\/editor-bacus\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one? - Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/","og_locale":"en_US","og_type":"article","og_title":"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one?","og_description":"C\u00edrculo Fortuny, the most representative association of the high-end in Spain, organized its emblematic &#8216;Fortuny Day&#8217; around the new channels.","og_url":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/","og_site_name":"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos","article_publisher":"https:\/\/www.facebook.com\/BacusEventos","article_published_time":"2023-06-19T08:30:01+00:00","article_modified_time":"2024-05-01T05:56:51+00:00","og_image":[{"width":1706,"height":960,"url":"https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/06\/BacusEvents-news-metaverso-lujo.webp","type":"image\/webp"}],"author":"Valentina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Valentina","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/#article","isPartOf":{"@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/"},"author":{"name":"Valentina","@id":"https:\/\/bacusevents.com\/en\/#\/schema\/person\/1bceb1ffde896ddf77b1c58f2d314e59"},"headline":"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one?","datePublished":"2023-06-19T08:30:01+00:00","dateModified":"2024-05-01T05:56:51+00:00","mainEntityOfPage":{"@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/"},"wordCount":1806,"publisher":{"@id":"https:\/\/bacusevents.com\/en\/#organization"},"image":{"@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/#primaryimage"},"thumbnailUrl":"https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/06\/BacusEvents-news-metaverso-lujo.webp","keywords":["luxury","metaverse"],"articleSection":["Luxury","metaverse","News","Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/","url":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/","name":"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one? - Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos","isPartOf":{"@id":"https:\/\/bacusevents.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/#primaryimage"},"image":{"@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/#primaryimage"},"thumbnailUrl":"https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/06\/BacusEvents-news-metaverso-lujo.webp","datePublished":"2023-06-19T08:30:01+00:00","dateModified":"2024-05-01T05:56:51+00:00","breadcrumb":{"@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/#primaryimage","url":"https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/06\/BacusEvents-news-metaverso-lujo.webp","contentUrl":"https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/06\/BacusEvents-news-metaverso-lujo.webp","width":1706,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/bacusevents.com\/en\/the-luxury-sector-in-the-metaverse-would-you-buy-a-digital-dress-interchangeable-for-a-physical-one\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/bacusevents.com\/en\/"},{"@type":"ListItem","position":2,"name":"The luxury sector in the metaverse: would you buy a digital dress interchangeable for a physical one?"}]},{"@type":"WebSite","@id":"https:\/\/bacusevents.com\/en\/#website","url":"https:\/\/bacusevents.com\/en\/","name":"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos","description":"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos","publisher":{"@id":"https:\/\/bacusevents.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bacusevents.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bacusevents.com\/en\/#organization","name":"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos","url":"https:\/\/bacusevents.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bacusevents.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bacusevents.com\/wp-content\/uploads\/2025\/03\/BacusEvents-5.png","contentUrl":"https:\/\/bacusevents.com\/wp-content\/uploads\/2025\/03\/BacusEvents-5.png","width":393,"height":426,"caption":"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos"},"image":{"@id":"https:\/\/bacusevents.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BacusEventos","https:\/\/www.instagram.com\/bacusevents\/","https:\/\/www.linkedin.com\/company\/1481874\/admin\/dashboard\/"]},{"@type":"Person","@id":"https:\/\/bacusevents.com\/en\/#\/schema\/person\/1bceb1ffde896ddf77b1c58f2d314e59","name":"Valentina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/81b6b00e29e2279ed8e2ed6b874680d0eb29dd7a5310d6ee502417c4d32b8410?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/81b6b00e29e2279ed8e2ed6b874680d0eb29dd7a5310d6ee502417c4d32b8410?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81b6b00e29e2279ed8e2ed6b874680d0eb29dd7a5310d6ee502417c4d32b8410?s=96&d=mm&r=g","caption":"Valentina"},"sameAs":["https:\/\/bacusevents.com"],"url":"https:\/\/bacusevents.com\/en\/author\/editor-bacus\/"}]}},"_links":{"self":[{"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/posts\/11003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/comments?post=11003"}],"version-history":[{"count":1,"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/posts\/11003\/revisions"}],"predecessor-version":[{"id":11026,"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/posts\/11003\/revisions\/11026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/media\/10230"}],"wp:attachment":[{"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/media?parent=11003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/categories?post=11003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bacusevents.com\/en\/wp-json\/wp\/v2\/tags?post=11003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}