{"id":11314,"date":"2023-05-22T15:54:56","date_gmt":"2023-05-22T15:54:56","guid":{"rendered":"https:\/\/bacusevents.com\/technology-and-fashion-a-new-approach\/"},"modified":"2024-05-01T05:57:37","modified_gmt":"2024-05-01T05:57:37","slug":"technology-and-fashion-a-new-approach","status":"publish","type":"post","link":"https:\/\/bacusevents.com\/en\/technology-and-fashion-a-new-approach\/","title":{"rendered":"Technology and fashion &#8211; a new approach"},"content":{"rendered":"<div style='padding-bottom:20px; font-size:40px;' class='av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first   av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >  Augmented reality conquers the Gran V\u00eda in Madrid  <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">Wildbytes puts the avatar of Galician musician Sen Senra to sing his latest release for Pull&amp;Bear Digital Show, an augmented reality experience with which the brand has presented its new flagship store.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\"><!--more--><\/span><\/p>\n<\/div><\/section>\n<div  data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='6035'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-2  el_after_av_textblock  el_before_av_one_full   '  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow  avia-builder-el-2  el_after_av_textblock  el_before_av_one_full    avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.166666666667%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img src='https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents-news-Metaverso-publicidad-digital-01.webp' width='600' height='337' title='BacusEvents news - Metaverso publicidad - digital 01' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-3  el_after_av_slideshow  el_before_av_one_full  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-family: graphik-regular;\">A QR code is more than enough to turn Madrid&#8217;s Gran V\u00eda upside down without having to disrupt traffic on this busy street. The experiential innovation agency Wildbytes has demonstrated this through Pull&amp;Bear Digital Show, a state-of-the-art augmented reality experience. The action, developed for the presentation of the new Pull&amp;Bear flagship store located in this famous street, consists of a 100% digital musical performance in which the emerging singer Sen Senra represents one of his latest songs: No quiero ser un cantante (I don&#8217;t want to be a singer).<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">During the performance, the brand&#8217;s flagship store is transformed into a space surrounded by 3D elements that invade Gran V\u00eda and surround passers-by. Futuristic materials, a rain of psychedelic spheres falling from the sky&#8230; all the elements are synchronized with the music and the show of the singer&#8217;s avatar, who even surfs through the air at one point of the digital show.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">As for the technological component, the experience features ARCore Geospatial API and VPS, a system rarely used until now &#8220;that synchronizes with Google Street View to analyze the environment and triangulate the user&#8217;s field of view to locate virtual objects in the real world with a precision not seen until now.&#8221;<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">The Pull&amp;Bear Digital Show was also broadcast via Instagram Live in collaboration with Creative Shop Meta with the opening of the new store. However, anyone can view it by scanning a QR code located in this brand&#8217;s flagship store.<\/span><\/p>\n<p><span style=\"font-family: graphik-regular;\">Source &#8211; https:\/\/www.eventoplus.com\/casos\/la-realidad-aumentada-conquista-la-gran-via-de-madrid\/<\/span><\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-5  el_after_av_one_full  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><div class='avia-button-wrap avia-button-center  avia-builder-el-6  avia-builder-el-no-sibling  '><a href='javascript: history.go(-1)'  class='avia-button   avia-icon_select-yes-left-icon avia-color-black avia-size-medium avia-position-center '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue880' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Back<\/span><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wildbytes puts the avatar of Galician musician Sen Senra to sing his latest release for Pull&amp;Bear Digital Show, an augmented reality experience with which the brand has presented its new flagship store.<\/p>\n","protected":false},"author":3,"featured_media":9670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,129,132],"tags":[134,135],"class_list":["post-11314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en","category-news-en","category-technology","tag-digital-en","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Technology and fashion - a new approach - Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bacusevents.com\/en\/technology-and-fashion-a-new-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology and fashion - a new approach\" \/>\n<meta property=\"og:description\" content=\"Wildbytes puts the avatar of Galician musician Sen Senra to sing his latest release for Pull&amp;Bear Digital Show, an augmented reality experience with which the brand has presented its new flagship store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bacusevents.com\/en\/technology-and-fashion-a-new-approach\/\" \/>\n<meta property=\"og:site_name\" content=\"Bacus Events - Creaci\u00f3n y Organizaci\u00f3n de Eventos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BacusEventos\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T15:54:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T05:57:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bacusevents.com\/wp-content\/uploads\/2023\/05\/BacusEvents-news-Metaverso-publicidad-digital-01.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Valentina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/technology-and-fashion-a-new-approach\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/technology-and-fashion-a-new-approach\\\/\"},\"author\":{\"name\":\"Valentina\",\"@id\":\"https:\\\/\\\/bacusevents.com\\\/en\\\/#\\\/schema\\\/person\\\/1bceb1ffde896ddf77b1c58f2d314e59\"},\"headline\":\"Technology and fashion &#8211; 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