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The world of events is constantly evolving to adapt to the new times by using new tools and the latest technology that make life easier for both organizers and participants, who thanks to them become a more active part of the event.

Events have become a fundamental communication tool for any brand. Experiential marketing, presentations and other forms of communication are the key to reaching an increasingly demanding public. The Vogue Diploma in Event Creation and Management has as its main objective to offer a complete and rigorous academic training, based on the fundamentals of event organization […]

How to convey the concept of a new perfume at an event? French luxury brand Givenchy has just launched a new fragrance that aims to reinvent the classic idea of the “Gentleman” with a much more open, inclusive and modern concept. Therefore, El Baúl de las Piqué organized the presentation event among skates, djs, tatus… […]

The latest collaboration between Bugatti and Champagne Carbon features a handmade Champagne Carbon fiber bottle inside a sculptural case.

Jimmy Choo inaugurates Choo Cafe, the most glamorous pop-up in Harrods Shoe Heaven, never better said.