Allianz Oktoberfest — Allianz

Allianz

Allianz Oktoberfest

Team Building · Madrid · 2023

Corporate event for Allianz in Madrid with an Oktoberfest concept. The German insurer brought Bavarian beer culture to its Spanish team in a team event format.

  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production
  • Allianz Oktoberfest event in Madrid — Bacus Events production

The challenge

The office is not a Wiesn, but it has to feel like one.

An Oktoberfest celebrated at a corporate headquarters runs up against two stubborn constraints. The first is physical. There are raised floors, partially dismantled workstations, evacuation routes to respect, and an activity schedule that only frees the floor from mid-afternoon onward. The second is one of tone. The party has to feel like a party, not a by-the-book team building with a couple of pennants and supermarket beer.

Three operational requirements were added to those. Serving three hundred real pints of German beer without saturating improvised bars. Dressing the space with a recognisable Bavarian identity that survives the collision with corporate signage. And assembling and dismantling everything within a very tight window, leaving no trace by the following morning when teams return to their desks.

A standard cocktail format resolves none of the three fronts.

Bacus's response

A temporary canteen assembled inside the building.

Bacus designed a deployable Oktoberfest canteen across the Allianz floor. The operational concept was clear: treat the space as if it were a tent at the Munich Wiesn, not as a decorated office. That required three simultaneous production decisions.

First, the beer circuit. Paulaner was contracted to deliver barrels and taps one full day in advance, installed on three purpose-built metre-and-a-half-wide counters covered by the catering team. The operation was calculated to serve approximately three hundred pints or six hundred half-pints in twenty-eight-centilitre glass mugs, with a real stock of four hundred and sixty-eight mugs and two extra barrels in reserve.

Second, the floor team. Five waiters in black uniform with Bavarian props — traditional felt hat and blue braces — plus beermen circulating through the floor refilling mugs directly among the guests, eliminating any need to queue at the bar. The beerman figure was deliberate: it breaks the corporate cocktail dynamic and recreates the rhythm of a real brewery.

Third, the decorative layer. Table runners, hanging pennants, themed posters, and balloons selected to dress the space without covering the corporate signage that could not be removed. The decoration was assembled in a single afternoon.

The experience

An afternoon in Munich without catching a flight.

The attendee crossed the usual Allianz access control, went up to their floor, and found a different version of the space they work in every day. Long tables dressed with checked table runners, blue and white pennants crossing the ceiling, empty beer mugs waiting, pretzels stacked on trays, and the specific smell of freshly poured beer.

Waiters in Bavarian hats received groups at the bar. Beermen began circulating with jugs through the denser areas — a practice standard in Munich that here changed the pace of conversation: nobody had to interrupt themselves to go for a drink. Ambient music accompanied without drowning voices. Teams crossed departments that normally do not share a coffee machine.

There was no stage and no forced dynamic. The brewery took care of generating the atmosphere.

The result

The building recovered its function the following day.

The event ran within the agreed window. Three hundred pints were served without bar tension thanks to the reinforcement of the beermen, the mug stock absorbed the consumption pace, and the two reserve barrels were never opened. Dismantling was completed the same evening.

The following day the Ramírez de Arellano floor returned to operating as an office with no technical trace of the event. Allianz repeated the Oktoberfest format with Bacus in subsequent editions.

Client
Allianz
Attendees
250
Venue
Madrid

Frequently asked questions · Allianz Oktoberfest

What readers ask after this case.

  • Yes. The key is treating the office as a neutral container and deploying inside it a temporary canteen with its own counters, suspended decoration, and service uniform. In the Allianz Madrid case, three purpose-built barrel-tap counters were installed, table runners laid over the existing furniture, and pennants strung across the floor ceiling. Neither the corporate signage nor the workstations were removed. The full assembly was executed in a single afternoon and dismantling the same evening of the event, so the building recovered its normal function the following day with no visible residue.

  • The dimensioning executed for Allianz Madrid was five floor waiters plus beermen circulating with jugs among guests — a practice standard at the Munich Wiesn that eliminates bar queues. Stock was calculated on the basis of one full pint per person, or alternatively two half-pints, translating to three hundred pints served or six hundred half-pints. Four hundred and sixty-eight twenty-eight-centilitre glass mugs were prepared to absorb the consumption pace, with two extra barrels kept in reserve and not billed unless activated.

  • For the Allianz Madrid edition, Bacus worked with Paulaner, one of the six breweries historically authorised to serve at the Munich Wiesn. That decision is not aesthetic. The authorised Wiesn breweries — Paulaner, Augustiner, Hacker-Pschorr, Hofbräu, Löwenbräu, Spaten — are the only ones recognised by the original German Oktoberfest tradition, which adds a layer of cultural credibility to a corporate event that would otherwise remain mere themed decoration. Barrels with pre-assembled taps were delivered one day in advance to guarantee cold pour and a stable foam curve throughout the three-hour service.

  • The real window used at Allianz Madrid was approximately thirty operational hours. The beer distributor delivered barrels and taps on the preceding Monday during working hours. Audiovisual, decorative, and catering assembly was executed on the morning and afternoon of the event day, compressed between 10:30 a.m. and 4:30 p.m. The party ran from 4:30 to 7:30 p.m. — exactly three hours. Dismantling was completed that same evening to return the floor to its normal function the following day. That compression requires millimetric coordination between AV, decoration, catering, and cleaning.

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