Givenchy presents its new perfume amidst skateboards and tattoos
How to convey the concept of a new perfume at an event? French luxury brand Givenchy has just launched a new fragrance that aims to reinvent the classic idea of the “Gentleman” with a much more open, inclusive and modern concept. Therefore, El Baúl de las Piqué organized the presentation event among skates, djs, tatus… and, of course, having very clear that the event had to be AF, or what is the same, Highly Photographable, because with so many influencers had to get impact on social networks.
We tell you how they managed to flood the networks!
The Larra space in Madrid hosted more than 120 guests, including artists, musicians, photographers and influencers. El Baúl de las Piqué drew on the essence of the French brand’s new fragrance to create what they call an urban and inclusive event.
The decoration was inspired by skateboarding and parkour, with light boxes that gave prominence to the brand’s visuals, as well as a large projection screen of more than 8m long and almost 5m high. In short, a decoration AF (Highly Photographable) and very much in line with the image and philosophy of the new Givenchy Gentleman.
The parkour referent Shifer, as well as skateboarder and Olympian Danny León were also present. The show combined both disciplines in a show energized by the renowned DJs Mygal and Drea, who made all the brand’s followers dance.
In addition, the agency tells us that it was an event only suitable for the brave. “Brave people whose pulse did not tremble to put themselves in the hands of our tattoo artist Alejandra (@mars.arts) and take a souvenir of the event, for life”.
Guests not only received the lauded fragrance, they were also able to take home personalized mini skateboard key chains by graffiti artist and muralist, Done (@done_street2home).
Source – https://www.eventoplus.com/casos/givenchy-presenta-nuevo-perfume-entre-skates-y-tatuajes/
